There were approximately 115 days without master sponsorship since Pixbet left. Vasco adopted an unchanging stance in the market of only accepting proposals with values that it considered ideal for advertising in the space.
The new sponsor will pay around three times more than the previous one, according to ge. It will be approximately R$70 million (US$ 13.8m) per year. Once made official, this will be the fourth largest master sponsorship in Brazil in terms of values. It surpasses the Fluminense and São Paulo agreements, whose partners pay R$52 million (US$ 10.25m) per year.
The negotiations were carried out by the board, together with executives from 777 Partners, even though SAF has not yet hired a commercial director to replace Caetano Marcelino, who left in November last year.
The five highest master sponsorship values:
Source: ge
