After four months, Vasco once again has a master sponsorship. Initially, the information was that club from Rio de Janeiro had reached an agreement with a bookmaker. The company is Betfair, and the club already has a date and time for the launch of the partnership.
According to a press release from Cruzmaltino, it will be an event scheduled for this Thursday (9), at 7pm. The location was not disclosed, but it must be in São Januário.
Vasco closed with Betfair until December 2025 (one and a half years) for R$115 million (US$ 22.6m), which corresponds to R$70 million (US$13.75m) for one season.
Thus, the São Januário club takes on the fourth most expensive master sponsorship position in Brazil. This is because it surpasses the links between Fluminense and São Paulo, also with betting houses. Both clubs receive around R$52 million (US$ 10.25m) per year.
The debut of the partnership in the Vasco shirt will be in the game against Vitória, this Sunday (12), at 6:30 pm, in São Januário, for the Brazilian Championship.
It is worth mentioning that Vasco was under pressure to achieve a positive outcome, as it was close to completing four months without a master sponsor. In fact, he was the only member of Série A without a partnership on the noblest part of his uniform.
Betfair has been investing in football for some time now. The company has been Cruzeiro's master sponsor since January 2023 and pays R$25 million (US$ 5m) annually to the Minas Gerais club. Furthermore, the agreement is valid until the end of this year and there are talks about expanding it. Despite this, another bookmaker offered proposals to ‘Raposa’.
With the sale of SAF by Ronaldo, who is the company's poster boy, there is a possibility that the contract will not be renewed. Previously, Betfair also sponsored Palmeiras, starting in May 2022.
The agreement included the display of its brand in the most noble area of the women's team's shirt and a partnership for promotional actions involving the men's team. The contract ended at the end of last year and was not renewed.
Vasco takes fourth place as the most expensive master sponsor.
The Top 5:
Source: GMB
