LUN 25 DE NOVIEMBRE DE 2024 - 08:26hs.
Demonstration of sector's strength

Seven bookmakers advertised on pitch boards during Brazil x Mexico game

Brazil defeated Mexico 3 to 2 last Saturday night (8), at Kyle Field Stadium, in College Station (USA). The particularity of the SportTV broadcast was the appearance on the virtual boards of seven brands of the betting segment that sponsored the game accompanying the National Team. The data reflects the economic power of the sector that invests in presence at the main events of interest.

As strong players in the sports betting segment in Brazil, it makes complete sense for these operators to establish a presence at such a relevant football match with expectations of high local ratings, and even more so if it involves the Brazilian national team on their way to the 2024 USA Copa America.

It is worth mentioning that these boards are placed virtually by the TV network broadcasting the game in Brazil (SportTV) and do not appear physically in the stadium or in other international broadcasts of the event.

The brands that advertised during the match were:

-Betano

-BETesporte

-BetNacional

-Superbet

-1xBET

-Bet7k

-Bateubet

 



The goals for the national team were scored by Andreas Pereira, Martinelli, and Endrick. Mexico reduced the score with goals from Quinoñes and Martínez.

Brazil took the lead early in the game and extended the lead at the beginning of the second half. Mexico fought back and equalized in injury time, but Endrick shone to give Brazil the victory.

Coach Dorival Jr. sent out a completely reserve lineup. Four players made their debut as starters: Éderson, Andreas Pereira, Savinho, and Evanilson.

The next commitment of the national team will be next Wednesday (12), at 8 p.m. (Brasília time), against the United States, at Camping World Stadium in Orlando. It will be the last friendly match before the debut in the Copa America, a tournament that also has the official sponsorship of Betano, following an agreement with CONMEBOL.

Source: GMB