GMB - What IT solutions does Fast Track offer for sports betting? When did you enter this market?
Muriel Le Senechal - Fast Track offers a comprehensive CRM solution tailored specifically for the iGaming industry, catering to sportsbook and casino operators alike. Our CRM solution encompasses everything from platform integration to data analytics, ensuring seamless operations and maximising player engagement for our partners. We launched Fast Track CRM in 2019, leveraging our expertise in iGaming to deliver innovative solutions that met the unique and ever changing needs of operators.
How do you see the betting market in Brazil today?
The betting market in Brazil seems to be evolving rapidly, likely driven by an increasing demand of sports enthusiasts. With pending regulations, the market presents immense opportunities for growth and innovation. At Fast Track we have grown our team to include local expertise that are closely monitoring developments in Brazil and stand ready to support operators in navigating challenges and boosting their player retention.
What is the company strategy for this 2024?
Our strategy revolves around continuing to offer world-class service, innovation and growth. We aim to further enhance our CRM platform with advanced AI technologies, expand our offering and global footprint, as well as deepen our partnerships with operators and platform providers by providing tailored solutions that drive tangible results.
How does Fast Track define “world-class solutions” and how do they differ from solutions offered by other consulting companies?
We define "world-class solutions" as not only meeting but exceeding the expectations of our industry. Our solutions are backed by cutting-edge technology, unparalleled reliability, and exceptional customer satisfaction. What sets us apart from other companies is our deep understanding of the iGaming industry, innovative approach to problem-solving, and unwavering commitment to our partners' success.
What are some examples of proven technology that Fast Track uses in its solutions?
At Fast Track we leverage proven technologies such as OpenAI, in our Singularity Model to drive innovation and deliver personalised experiences to players. These advanced AI algorithms empower operators with actionable insights, enabling them to optimise player engagement and drive growth.
Can you explain how Fast Track customised solutions to meet each client's specific needs?
Fast Track takes a highly tailored approach with each of our partners, in order to meet their specific needs and objectives. Our team conducts in-depth consultations to understand their unique challenges, goals, and requirements, ensuring that our solutions are perfectly aligned with their objectives.
What are some of the main challenges Fast Track has faced when implementing custom sports betting solutions?
Some of the main challenges we face are usually around; regulatory compliance, integration complexity, and scalability. Our team navigates these challenges by leveraging our industry and technology expertise, collaborating closely with operators, and continuously refining our solutions to meet evolving market demands.
Which are the initial steps that Fast Track takes when starting to work with a new betting client?
We start by conducting a comprehensive consultation to understand their business objectives, challenges, and requirements. We then conduct a thorough assessment of their existing systems and processes, identifying areas for improvement and optimisation. Based on this analysis, we tailor our solutions to their needs, align the roadmap and implementation plan, ensuring a seamless transition and successful deployment.
What are some of the main challenges that operators that come to you are facing? And how are you supporting these challenges?
Most challenges we hear are usually around; keeping up with ever changing regulations, lack of data insights, and resources required to maintain multiple brands across multiple markets. This is where we (Fast Track) excel. Our CRM Solution was designed with operators in mind, having been in their shoes ourselves.
We also then take the time to understand the main pain points and objectives, and tailor our CRM solution accordingly. From how we integrate with their current systems, to onboarding and training their team, we ensure that the functionalities they are most keen on are in place and ready for their team to succeed.
Source: Exclusive GMB
