LUN 25 DE NOVIEMBRE DE 2024 - 08:42hs.
Unprecedented partnership

Aposta Ganha closes deal with Netflix becoming first ‘bet’ to invest in the streaming giant

In an unprecedented deal for the sports betting segment, Aposta Ganha is the first brand in the market to exclusively run advertising campaigns for Netflix customers. A commercial is being broadcast for subscribers of the streaming platform's basic plan with the participation of Rafa Marques, former player and idol of Barcelona and the Mexican football team.

The advertising spot is already being broadcast and can be seen in two properties by users of the basic plan of the streaming platform, which is currently the largest in the world.

Netflix is also the leader in the market share index of streaming platforms in Brazil, according to with JustWatch, which showed the company with 27% of the market, more than 66 million users, data from the fourth quarter of 2023.

The piece's concept was designed by the company's marketing team in partnership with a Spanish production company and features the participation of Rafa Marques, former player and idol of Barcelona and the Mexican football team.

The 30” commercial shows the emotion and adrenaline of the most popular and beloved sport in Brazil and the world, football.

Aposta Ganha is a Brazilian company with more than 11 years of experience in the online entertainment market. On its platform, one of the most accessed in the country, customers have access to various sports and thousands of game options per day.

Defender of principles related to safe and responsible gaming, registration on the platform can only be carried out by people who have the legal capacity to contract and negotiate on the website, that is, over 18 years of age.

Source: GMB