Launching in one of the operator’s key markets builds on previous releases in Nigeria and the Netherlands, with Kambi and LiveScore Bet combining to create unbeatable betting experiences in time for the Euros and Copa América.
Erik Lögdberg, Managing Director of Kambi, stated: “This launch is a significant milestone in our partnership with LiveScore Bet. Kambi is committed to delivering a flexible sportsbook product that can be customised to meet the specific needs of each operator in their respective target markets.”
“The UK and Ireland are both highly competitive, but by leveraging the combined strengths and expertise of both companies, LiveScore Bet is uniquely positioned to create a one-of-a-kind sportsbook offering.”
Sam Sadi, CEO of LiveScore Group, added: “We are delighted to have launched in the UK & Ireland with our enhanced sportsbook product ahead of the Euros and Copa América.”
“It was crucial we were live on time in one of our most important markets, and in collaboration with Kambi, we are incredibly excited to deliver memorable sports betting experiences for our players during these prestigious tournaments and beyond.”
Kambi is a leading independent provider of premium sports betting technology and services to the regulated global betting and gaming industry. The trusted partner to more than 40 operators on six continents, the company not only provides a first-class sports betting experience, but acts as an incubator for operator innovation and differentiation thanks to our data-driven sportsbook core and flexible technology.
Empowered by Kambi’s range of differentiation tools, operators can control crucial player facing elements of the sportsbook, including frontend and odds, helping Kambi establish an impressive track record of springboarding visionary sportsbooks to success across the globe.
The company’s services encompass a broad offering, from compliance provision and odds-compiling through to customer intelligence and risk management, built on and delivered through a sophisticated, in-house developed software platform.
Kambi has a growing team of more than 1,000 employees, with offices in eight global locations: Malta (headquarters), Australia, Copenhagen, Philippines, Romania, Sweden, the UK and the US.
Source: GMB
