To ensure security and compliance in a regulated betting market, regulators and official lotteries must develop robust processes to select operators that strictly comply with the rules and offer security to bettors.
These operators need to create an integrated value chain with technology and payment solution providers, following high quality standards. An integrated business can generate immediate performance and long-term sustainable progress, balancing performance with social justice and well-being.
Opportunities
With the regulation of sports betting in Brazil, several opportunities emerge. Creating a chain of local suppliers can reduce costs and improve the quality of services, compared to importing “off the shelf” solutions.
OKTO - payment solutions platform - is already positioned as a strategic supplier for operators who will receive national or state licenses, following all the demands of regulators and the Central Bank of Brazil, with more than 20 years of experience in regulated markets, offering a significant competitive advantage to its customers in Brazil.
What is the role of licensed operators in this market?
Licensed operators play a crucial role in the development of the regulated betting market in Brazil. They must add value to operations through grants (concessions or permissions given by the government or regulatory authorities, allowing a company or entity to operate legally in a certain sector) and variable transfers, promoting social well-being.
Furthermore, the expansion of these operations tends to generate job demands, stimulate entrepreneurship and encourage local innovations. By offering a safe and quality experience, operators can transform bettors into promoters of the legal betting market.
Payment technology providers
Technology and payment solution providers are fundamental partners for the development and generation of value in the regulated market. For the operator, the safe and agile experience in receiving bets and paying prizes can transform the end consumer's experience, generating a true competitive advantage in relation to its competitors and the illegal market.
The ability to manage resources, data and the security of operations will also result in a reduction in costs for the operator, who will consequently have more efficient operations. Furthermore, payment solution operators must offer CFOs and Controllers the best financial tools and solutions to manage their resources.
For regulators and official lotteries, payment technology providers will be able to guarantee the accuracy of operations, preventing fraud and ensuring the proper management of resources, facilitating audit processes and financial and performance analyses. Innovation and technology are vital in the ever-evolving payments market.
OKTO, with operations in more than 16 countries and more than 20 years of experience in technology development, is dedicated to understanding and optimizing its customers' value chain, offering payment solutions that generate true value. With its expertise in regulated markets, it provides a portfolio of skills and qualifications that positions it as a competitive differentiator for its partners in Brazil.
Gustavo Mantovani
Operations Director at OKTO Brasil
