"Paris is right there." We heard this phrase when the Tokyo Olympics ended in 2021. Expectations were created, new sports captured our hearts, and now we are about to witness an incredible spectacle again.
iGaming and the Olympics complement each other, as bettors will be connected to sports and we, at 1win Partners. We've already told you how to use volleyball to generate traffic during the Olympics, and now we're going to tell you how to use all the sports during the competition to generate traffic. With strategies, promotions, and the best that 1win Partners has to offer.
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Olympic Games
A prestigious global sporting event that takes place every four years and brings together athletes from all over the world. Each contest, each event, each competition in the Olympic Games is an exciting demonstration of talent, determination, and skill.
Besides the sports competitions, the Olympic Games are also an opportunity for the host countries to showcase their culture, history, and hospitality to the world. The opening and closing ceremonies of the Games, filled with traditions and symbols, are moments of celebration and pride for all participants and spectators.
This year, the games will take place in Paris, the City of Light, and countless expectations have been created. Brazil has the opportunity to break the medal record, bringing many golds home.
Everyone will be watching their favorite players and sports, and there will be a lot of content about the Olympics on social media. However, by following the correct strategies, you can stand out by generating quality traffic and attracting a large audience.
1. Start talking about the Olympic Games now, produce related posts, talk about the excitement for the start of the games, your favorite athletes in individual and team sports.
2. Use groups to your advantage, create promotions among your followers, interact with them, asking them to make guesses about an individual sport, whatever is closest to your target audience.
3.Bet on partnerships with digital influencers who are interested in sports to attract a different audience to your page.
4. Invest in ads, both on Facebook and Google, and target a sports-related audience. (If you have doubts about how to handle Google and Facebook ads, read our articles)
Individual games
Individual games are an excellent way to increase betting traffic, as it is possible to bet on various modalities such as athletics, swimming, gymnastics, tennis, among many others. For those working with REV, it is an excellent opportunity to increase profits by engaging your already-conquered audience to bet and attract new players.
For CPA lovers, the different modalities offer the opportunity to attract a different audience, not just for classic games like soccer and volleyball, but also new modalities like breakdancing and extreme slalom canoeing, engaging an audience passionate about dance and water sports.
Team games
Competition and strategy are common factors between team sports and iGaming. These sports are played in the last days of the Olympics, ending the games on a high note.
Brazil has a strong Olympic tradition in volleyball, the sport with the most medals, and has a good campaign in soccer, basketball, and handball, in both women's and men's modalities.
"Watching a volleyball match during the Olympics is expecting your heart to race, your hands to sweat, and witnessing high-level matches with incredible athletes. It's impossible to miss a single match," says @regis.
The athletes enter the court in sync, ready to achieve a common goal, raising adrenaline levels. In team games, you can attract your audience to bet on the match result, points, athletes, and many other modalities.
Betting on the Olympic Games to generate traffic is the pot of gold at the end of the rainbow from June to August, while the games take place.
Haven't started yet? Talk to your 1win Partners affiliate manager, outline strategies and goals for an excellent campaign during this period. Remember, the games will run until August 11.
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Source: 1win Partners
