This innovative partnership will feature a 30-second commercial starring Éder Militão, to be aired during halftime of the Eurocup on SporTV, Globo's cable TV channel. Additionally, the campaign will extend digitally, appearing on globoesporte.com and Globo Esporte's YouTube channel.
Filmed with the highest standards of quality and technological innovation, the advertisement portrays Éder Militão in three different everyday scenes, each showcasing SportyBet's commitment to going above and beyond to provide the best user experience.
From being a barber, transforming a client's image, to acting as a tattoo artist, sketching the iconic SportyHero protagonist on a fan's back, and playing the role of a waiter, bringing a couple together at a bar, Militão reflects SportyBet's versatility and dedication to delivering top-quality entertainment and an unmatched user experience.
"We are delighted to join forces with Éder Militão and the Globo group for this collaboration. This partnership reflects our commitment to taking our users' experience to the next level. With this advertisement, we celebrate not only the Eurocup and Copa America but also SportyBet's passion for innovation and bringing a unique experience to our community," said Igor Liporase, SportyBet's Country Manager.
Éder Militão, SportyBet ambassador and one of the world's top players, embodies the values of perseverance and success that the brand aims to promote. His participation in the advertisement is particularly significant following a season marked by injuries, during which the athlete was a key part of Real Madrid's success, winning the Spanish Championship and the Champions League, and aiming to cap off a historic season at the Copa America.
SportyBet, which was the world's most visited betting site in April 2024 according to Similarweb, is a leading platform in sports betting, renowned for its innovation, reliability, and speedy payouts. With a vast array of sports markets and events, along with the best casino and online gaming offerings, the platform provides its users with an unparalleled and completely secure experience.
As a brand ambassador, Éder Militão contributes to strengthening the relationship between SportyBet and its clients, representing excellence and a commitment to quality and safety.
Source: GMB
