GiG will pay an initial €1.0m upon closing, with €1.0m due after 12 months and €1.2m after 24 months. The group expects to complete the acquisition of Titan in July.
The anticipated cost savings and operational efficiencies underscore the strategic rationale for this acquisition. For operations moved to Titan, GiG Media’s SEO and content costs are expected to be reduced by up to 50%.
Furthermore, Titan’s expertise will enhance the quality and turnaround time of GiG Media content and SEO services, improving revenue in the GiG Media publishing business.
Jonas Warrer, CEO of GiG, commented: “This acquisition highlights our ambition to continue optimising our value chain, revenue and EBITDA margin. We will achieve substantial cost savings by integrating Titan’s SEO and content expertise while significantly enhancing our service quality.”
“This move aligns with our strategy to solidify our leadership position in the online gambling market, demonstrating how we drive growth and efficiency.”
Titan’s co-CEO and co-founder Lee Tadd added: “We are thrilled to join forces with GiG Media. Our combined expertise will enable us to deliver exceptional value to our clients and stakeholders. We look forward to leveraging our strengths to drive innovation and excellence in SEO and content services.”
In 2023, Titan Inc. Limited reported revenues of MEUR 3.30 with an EBITDA of MEUR 0.72. The acquisition comes with a term sheet valued at MEUR 3.2, structured with MEUR 1.0 to be paid at closing, MEUR 1.0 after twelve months, and MEUR 1.2 after twentyfour months. A final agreement is subject to due diligence and board approval, and closing is expected in July 2024.
GiG is an award-winning iGaming platform and sportsbook provider supplying industry-leading solutions to its partners and their players. The company specialises in helping online and land-based operators expand their iGaming and sports betting business on a global scale, focusing on innovation and customisation to power localised customer experiences and intimate user journeys.
“As a regulated markets specialist, we offer compliant entry into 36+ complex regulated markets around the world,” states the company.
“Our powerful iGaming platform is built to be scalable, open and user-centric, rapidly integrating with our partners' existing tech and preferred third parties. It provides a personalised user experience through our suite of real-time marketing tools, real-time data, and real-time rules engine, allowing our partners to build their own automated bespoke rules, without the need for coding knowledge.”
“Our sportsbook is built mobile-first and provides a premium player experience through our Bet builder, comprehensive Live betting capabilities and Player props. Our partners benefit from tailored odds, personalised margins, and risk management strategy, increasing the players’ personalised experience.”
Source: GMB
