“Returning to Brazil is going much better than I expected. The celebration with the Fluminense fans was bigger than any dream. And Superbet joined Flu to make an even stronger team, capable of competing for all titles. Superbet is very well-known in Europe and has arrived heavily in Brazil. I came to be part of this journey and I am happy to say that now I am Super too!,” said Thiago Silva, who will star in the company’s TV and social media campaigns.
Alexandre Fonseca, CEO of Superbet Brasil, emphasizes that choosing Thiago Silva as an ambassador reinforces the brand's strong presence in football, as the company is also the main sponsor of Fluminense, and brings one of its greatest idols closer to the fans.
“Thiago Silva represents grit, consistency, and respect for the sport, attributes aligned with the brand's purpose, which believes in a lasting partnership to strengthen our communication actions,” said the executive. “He is a super idol who returns to the country, and we are happy to be part of this story,” he concluded.
Thiago Silva is back in Brazilian football and was recently announced as the new reinforcement for Fluminense. Trained at Xerém, in the club's youth academy, the athlete left the club that revealed him in 2008 to play for Milan in Italy, where he won the Scudetto and the Super Cup. At PSG, he accumulated national titles until winning the Champions League and the World Cup with Chelsea.
Superbet Group is a technology and entertainment company founded in 2008 in Romania, whose mission is to provide millions of consumers worldwide with entertainment in sports and gaming through technology.
The group is present in 12 countries, either as operations or as a technological hub, with the most important being Romania, Belgium, Poland, Serbia, and Brazil.
In 2019, the American fund Blackstone, the world's largest alternative asset manager, made a strategic minority investment of 175 million euros in the company, expanding the brand's global presence.
A leader in compliance and best practices, Superbet is a member of the International Betting Integrity Association (IBIA), a non-profit trade body that represents the integrity interests of the world’s leading licensed online betting operators.
Moreover, it is the only brand to have won the Best Sports Betting Operator award four times at the Central and Eastern European Gaming Conference (CEEGC).
Source: GMB
