The launch of the "Sangue Tricolor" campaign took place on June 11th, with a special day of collecting donations in the Superbet box at the Morumbis stadium, with the presence of former club players and dozens of fan members, who together made the difference in a large mobilization of donations.
"We want to make fans aware of the importance of blood donation and link this to important data for São Paulo fans to carry out social actions, highlighting that strength, determination and victories generated by Sangue Tricolor can make a difference and save lives", stated Alex Fonseca, CEO of Superbet Brasil.
In addition to the action carried out in Morumbis, Superbet continues to encourage São Paulo fans to continue carrying out blood drives throughout the month of June in one of the seven service units of Fundação Pro Sangue. Fans who appear in the posts and make their donations will be in the running to win brand gifts and tickets to watch São Paulo games throughout the month.
Superbet has already been carrying out social campaigns together with the clubs it sponsors in the country. A good example was the recent joint action with São Paulo and Fluminense, with several steps to obtain donations for residents of Rio Grande do Sul affected by the large amount of rain in the region, in a game held at Morumbis between the two teams. And the goal is to increasingly participate and act in these important causes, making a difference together with your audience!
Source: GMB
