In 2023, according to information from the Ministry of Tourism, the festivities mobilized around 26.2 million people and raised R$6 billion (US$ 1.1bn) across the country, attracting investors from different segments.
One of these examples is Esportes da Sorte, which this year will be present at parties in six Brazilian states. From Pernambuco to Paraíba, from Bahia to São Paulo, passing through Goiás and Minas Gerais, bringing unique experiences to the public in thirteen cities.
The betting company will provide a stand with fair activations at all events, as well as personalized gifts. “We celebrate this very traditional period of the Brazilian calendar, during the festivities of São João, and we seek to further brighten the main festivities spread across Brazil,” says Marcela Campos, vice-president of Grupo Esportes da Sorte.
“We will be present in all regions of the country with the expectation that entertainment will be as present as ever.”
In addition, the company will also bring other immersive actions. For example, in Pernambuco, Esportes da Sorte will be present in São João de Recife, where it will be one of the official sponsors of the city hall, with activations in 10 decentralized centers throughout the city.
Among them: moving actions with a “photo of millions” frame, a flying fishing tray, a “scenographic house” and countless others. In Caruaru, at the traditional Giant Food Festival, in addition to the activations, the company's mascot will be present.
In Paraíba, in Campina Grande, the contagious energy of June festivities combines with the excitement of betting. For those who participate in the Namoradrilhas and Beijadrilhas trios, they will be able to start the celebrations with a northeastern forró (local dance) trio in the concentration.
Meanwhile, at Villa Spazio there will be an Instagrammable panel for photos and activation of the morning wedding, which will feature a scenographic church and for those who participate in the fun, they will also leave with a marriage certificate.
“The Esportes da Sorte activations not only enrich the experience of those who attend the event, but also value June tradition and culture, promoting a celebration that unites different regions under the same festive spirit,” adds Campos.
Source: GMB
