Keeping up with current events is key to success in traffic arbitration. And right now, you have a great opportunity to work with betting traffic, even if you’ve never worked with the betting and casino niche before. 1win Partners can’t miss an occasion like this, and now we’re going to tell you how to work with event traffic using the European Championship finals as an example.
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What is event marketing?
It’s a type of marketing aimed at promoting a company and its products using relevant information and advertising promotions. Event marketing in betting means that you will reference current events in the world of sports in your advertising campaigns. We are sure you understand - football is always relevant to us, both international and national tournaments!
The main football tournament of all Europe, EURO 2024, has kicked-off last June 14th, and the eyes of millions of football fans around the world will be on it, of course, placing bets. The frenzy will last a whole month, which means you have more than enough time to take advantage of the emerging excitement to boost your ROI. There will be no better chance. It’s a great time to work with betting traffic on events. And for your ROI, there’s nothing better!
How to work with event marketing?
Choose a platform
The first thing to do is choose a platform to work with. If you want to attract many users and make a high profit, you should choose 1win, because it’s an incredible, modern platform, with a wide range of bets, bonuses of up to 500% on your first deposit, and free live game streaming. Remember that the excitement doesn’t die down during the break, and fans will have the best casino games at their fingertips.
Choose a traffic source
Here are the MAIN ones that perform well in event affiliate marketing:
* SEO (Search Engine Optimization) - search engine optimization is the best option. Good SEO specialists know how to work with info promotions and searches, thus optimizing websites and loans to the fullest for the next high-level event.
* PPC/Context (Pay Per Click) - if you know how to work with key phrases, this is your option. At this time, the number of keyword queries will increase significantly. Add to that the increased conversion rate and you'll realize that from this source, it's possible to attract a large amount of traffic. The main thing is to choose your keywords wisely.
* ASO (App Store Optimization) - pleasant cost per click, high-quality traffic, and growing interest make this one of the main sources. When working with ASO, the main thing is to properly prepare your apps and start promoting them at least a week before the event.
Prepare the banners
To work with event traffic, you need special creative pieces. If you can't create them yourself, you can ask your manager (yes, 1win Partners provides its partners with banners even for individual news events).
The banners should be bright and eye-catching. Also, they should mention or show the upcoming event. The main thing is not to overdo it: don't use emotions, bonuses, and branding all at once. Even better, do some testing to find the balance and understand what works best for your audience.
Of course, no one forbids you from using standard banners, but be prepared for the result to be noticeably worse.
Promotion
Subpartnership is a referral program through which affiliates can earn an additional 5% from each referred site.
How does it work? The partner attracts other affiliates through their referral link and receives an additional 5% of their income.
How to start? Any registered affiliate can start a subaffiliate. To do this, you need to go to the subaffiliate section in your personal account and copy the already prepared individual referral link. When you click and register using this link, the web is assigned as a subpartner of the main partner who attracted it.
The subpartner's statistics can be tracked in their personal account in the Statistics - Subpartners section.
Conclusion
If you've done everything right, the result won't take long to appear. Remember that event traffic is a great opportunity to achieve a high ROI and attract many target users, even if it's your first time. Furthermore, it's your chance to smoothly enter the gambling and betting niche. And to make your start even easier - write to the 1win Partners affiliate manager and get the best cooperation terms. And don't forget to subscribe to our social networks.
Source: 1win Partners
