On its blog, Betsul shares a bit of the company's history so everyone can learn about its journey and how it became one of the most important sports betting and online gaming houses in Brazil.
About Us
Those looking for a betting house seek success and security. That’s why Betsul is one of the most traditional sites in South America, having been operating since 2019. With a simple and trustworthy interface, we were created to serve both serious players and those who just want to have fun.
Moreover, Betsul offers a wide variety of bets. Who hasn't thought about placing a bet on their favorite team? Here, you have the main championships and sports from around the world to make your predictions.
For those looking for other games to enjoy, Betsul also has sections for Online Casino, Live Casino, and Instant Games. After all, who hasn't wanted to feel like they're in Las Vegas?
Timeline
For 5 years, Betsul has been working to bring the best in services, security, and credibility. Therefore, during this time, we have aimed to engage in actions and win over the public with the best customer service among Brazilian betting houses. With this goal, we begin our Timeline.
Birth of Betsul
On June 25, 2019, Betsul went live as one of the first betting houses to invest in Brazil. The approval of law 13.756/18, which authorizes sports betting in the country, spurred the launch of the new betting site that would win over players. With a modern look for the time and communications focused on bettors, Betsul became a market reference.
Launch event
Of course, for an operation of this size, big names are needed to represent the brand. With the slogans "The best are here" and "Who do you bet on?", Betsul assembled a star team of ambassadors for the launch:
- Falcão (two-time futsal world champion)
- Oscar Schmidt (best basketball player in Brazil's history)
- Rodrigo Minotauro (former fighter and UFC champion)
- Thaisa Daher (two-time Olympic volleyball champion)
In addition to these personalities, Betsul has always been concerned with conducting actions with the third sector. Thus, the house presented the Jogo do Bem (currently known as Bet do Bem) project. This initiative donates part of each bet placed on the site to institutions and actions related to sports and health.
São Paulo Futebol Clube sponsorship
On October 3, 2019, Betsul signed a sponsorship contract with a giant of Brazilian football, São Paulo. The betting house started displaying its brand on the uniforms of the men's and women's professional football teams, as well as the basketball team.
At the time, the then-executive director of the club, João Fernando Rossi, spoke about the partnership. “Several companies in the segment have consulted us in recent months, but Betsul was the one truly willing to build a partnership and also has a very strong social concern.”
RA1000 Seal
In 2022, Betsul became the first online betting house to earn the RA1000 Seal from Reclame AQUI. This is due to the excellent service the platform offers its users, with 24/7 fully specialized and personalized support.
João Rock
João Rock is a music event that attracts thousands of people to watch great Brazilian artists. Born from Rock 'n Roll, the festival is now one of the most eclectic in Brazil.
With this in mind, Betsul decided in 2023 to become one of the official sponsors. The action gave ticket buyers a R$20 (US$ 3.70) free bet to use on the site. Moreover, with Betsul, visitors also received 30% cashback for consumption within the festival.
Bet do Bem
From the beginning of its operations, Betsul has always been concerned with engaging in actions that encourage sports and health in the third sector. Thus, in 2023, the betting house created the “Bet do Bem” campaign.
The aim of the action is to promote the “Jogo do Bem” project. In this initiative, part of each bet is donated to institutions such as the Associação Desportiva para Deficientes (ADD) and the Meninos de Deus project.
Therefore, Betsul sought inspiring individuals who could be the face of this grand action.
- Clodoaldo Silva (“The Shark of the Pools”). In four Paralympics, he won 6 Gold, 6 Silver, and 2 Bronze medals, as well as 13 Gold medals in Parapan American Games and 6 Gold medals in World Championships.
- Jakson Follmann (former football goalkeeper). A symbol of resilience and love for life, discovering music and sharing his experiences in lectures to inspire others to also create a story of overcoming obstacles.
- Camille Rodrigues (Paralympic swimmer). The Brazilian won 4 medals at the 2015 Parapan American Games in Toronto, 3 Gold and 1 Bronze. Additionally, she holds the Brazilian record in the 400m freestyle.
- Dedé Macedo. Road paracyclist in Mountain Cross 4 and Mountain Bike, Dedé is passionate about sports. As a para-athlete, he achieved 6th place in the 2014 Paratriathlon World Championships and is also a black belt in jiu-jitsu. In 2023, he won the TV Globo program No Limite, surpassing 14 other competitors.
World Cup pool
The World Cup is an event that even captivates those who are not big football fans. Therefore, Betsul provided a chance to turn the period of the world's largest sporting competition into incredible prizes.
The World Cup Pool was a huge success, distributing R$300,000 (US$ 55,400) in cash and bonuses to the top finishers. Additionally, our team created an amazing page full of content for users to indulge in the history and curiosities of the competition.
Betsul in Paris: Champions League final
In 2022, Betsul launched the “Betsul in Paris” promotion. This action rewarded two lucky winners with a trip to the 2021/22 Champions League Final between Real Madrid and Liverpool, all expenses paid.
One of the winners, Júlio César Forbici Filho, shared the excitement of the trip. “That was definitely the most special moment of my life. Visiting Paris, watching the Champions League final, and doing it all with a companion. Betsul made my dream come true, and I can only thank everyone who made it possible.”
Website and brand rebranding
In the first half of 2022, Betsul decided to change its look. Bringing a modern and simple interface, the site aimed to adapt to new market trends. With a lot of work and dedication, we launched the new version of the platform and rebranded our visual identity.
Brown’s VIP box
Betsul sealed a major partnership for the 2024 Carnival. The actions took place during the celebrations in Salvador, where we had the pleasure of sponsoring Brown’s VIP Box, hosted by musician Carlinhos Brown. During the event, there were brand activations, differentiated communications, and the promotion of Bet do Bem to the public.
'Enxaguada de Iemanjá'
Another event Betsul had the pleasure of participating in was the 'Enxaguada de Iemanjá' (music festival). Actions were carried out with promoters, drone usage, filming, and amazing giveaways. A traditional, cultural, and religious event that takes place in Bahia every year, where followers pay homage to 'Iemanjá', the sea deity in Candomblé and Umbanda.
'Qualé Moré'
“Qualé, Moré?” is one of Betsul's most ambitious projects and started in 2024. Presented by Ivan Moré with comments from former player Marcos Assunção, Betsul is the official sponsor of this TV show. In addition to an exclusive betting bonus, the Bet Moment and Merchans passages, we also carried out various social media actions and officially announced the two presenters as Betsul ambassadors.
'Reclame AQUI' Award
Even before being recognized with the RA1000 seal, Betsul was committed to providing the best problem-solving experience. Therefore, in 2024, it was nominated for the 'Reclame AQUI' Award in the category of "Betting Houses - Large Operations."
Coming years
Betsul is always working to offer solutions and improve the experience of its bettors. Every day, new functionalities are implemented on the site to ensure users have more opportunities to have fun. Additionally, we work to provide ever-better customer service while maintaining the credibility we have built.
Source: Betsul Blog
