According to the evaluation, EstrelaBet has a consumer rating of 8.54 in the last six months on Reclame AQUI. Furthermore, EstrelaBet resolves 100% of requests made on the platform, with more than 90% of customers guaranteeing that they would do business with the company again, monthly.
Final voting for the awards begins on September 1st and continues until October 31st, exclusively on the Reclame AQUI Award website. To participate, you must be over 18 years old and have a registration with Reclame Aqui.
Each consumer will be able to vote for only one company per category, selecting the one that, in their opinion, offers the best service. The winning companies will be announced in December, during the awards ceremony.
This year, the 'Reclame AQUI' Award brought some changes to its evaluation criteria, to make the award even more competitive. The changes involved:
Reputation: participating companies must have an evaluation rated as "Good", "Great" or "RA1000" in the last six months on the 'Reclame AQUI' website, maintaining this status until the end of the vote count.
Categories: companies can register in up to two categories, increasing their representation in the competition.
Cut-off score: there is no longer a requirement for a minimum average number of assessments for participation. Good commission as rated by customers is the main criterion.
Regular reputation: companies that have their approval downgraded to "Regular" after nomination can continue to participate, but will not compete for the award, unless they recover their rating by the end of voting.
Multiplier factor: after voting, the points will be multiplied according to the company's confidence in Reclame AQUI. Companies with confidence "RA1000" in at least seven regular intervals a multiplier factor of 2.0. Companies with "Excellent" or "RA1000" seven-period confidence have a factor of 1.2. The default factor is 1.0 for the others.
Customer-Focused Marketing Star Award: a new special award for marketers who have led campaigns focused on solving consumer problems.
For EstrelaBet, the nomination is a validation of the work carried out by the company and the continuous commitment to excellence in customer service.
“Being among those nominated for the 'Reclame AQUI' Award is significant recognition and motivation for us to continue improving our service,” says Renan Cavalcanti, CMO and CXO of EstrelaBet.
“The nomination reflects our constant efforts to offer high quality service. The trust and satisfaction of our customers are our main motivations, always, and it is recognition like these that reinforces our commitment to always seeking excellence,” celebrates the executive.
The 'Reclame AQUI' Award is an opportunity to strengthen the brand, providing increased recognition and visibility in the market. In addition to a trophy and personalized seals, the winning company in each category also receives the Ervilho Dourado seal, symbolizing the maximum achievement in service and reward.
EstrelaBet is a sports betting and online gaming house dedicated to bringing entertainment anywhere. “We have become one of the largest companies in the betting market in Brazil and, currently, we have more than 300 employees distributed across three offices in Belo Horizonte, one in São Paulo and another in Curaçao,” highlights the company.
With more than 500 sponsorships in various segments, the company provides visibility and compensation through brand ambassadors. The highly evolved team led them to receive important awards, such as the SiGMA Awards Americas, in the Best Operator in Brazil category, in 2023 and 2024, Best Sports Betting Operator of the Year at the BiS Awards 2024, and at Gambling Brasil as Best Betting House. Online Betting 2024.
Source: GMB
