SÁB 6 DE JULIO DE 2024 - 02:11hs.
Osman Walker, Chief Strategy Officer

"SA Gaming tailors its products to meet the unique preferences of Brazilian players"

Osman Walker, Chief Strategy Officer at SA Gaming, told in an exclusive interview with GMB how the company sets itself apart with its customer-centric approach, vast selection of games, and global presence. The executive comments how it stays at the forefront through continuous innovation and adaptation to LatAm markets, including future plans and challenges. “SA Gaming has a deep understanding of the cultural diversity and local preferences and gaming habits in Brazil and the region.”

GMB - What distinguishes SA Gaming games from other casino software suppliers? What are the specific characteristics of the games you offer?
Osman Walker
- SA Gaming distinguishes itself from other casino software suppliers through its highly customer-centric approach, diverse game selection, innovative features, and global presence. Our live studios worldwide provide an immersive gaming experience, while extensive customization options allow operators to create bespoke gaming environments.

SA Gaming's games are characterized by cross-platform compatibility, high-quality graphics, and responsive design, ensuring seamless gameplay across desktops, tablets, and smartphones. These games are easily accessible through web browsers without the need for additional plugins, offering a secure and stable gaming environment.

Furthermore, the technology allows for rich media and interactive features, enhancing player engagement with animations and sound effects. Optimized loading times provide quick access to games, ensuring a smooth and enjoyable user experience. SA Gaming's games combine high performance, accessibility, and engaging content, setting them apart in the online casino market.

How does SA Gaming stay updated with the latest trends and technologies in the gaming industry?
SA Gaming stays updated with the latest trends and technologies in the game industry through continuous innovation and active participation in major industry events. We regularly launch new games and features, showcasing our commitment to evolving our game offerings. By keeping a finger on the pulse of industry advancements, we ensure our products remain competitive and appealing to a global audience.

Additionally, our involvement in prestigious gaming events allows us to stay connected with industry developments and network with other leading professionals. These events provide valuable opportunities for SA Gaming to showcase our latest innovations, gain insights into emerging trends, and receive feedback from peers and players alike.

Do you have plans to launch new games or functionalities soon? If so, could you tell us something about them?
Being one of the leading live gaming solutions providers, we are constantly exploring ways to enhance our product offerings and deliver best-in-class experiences for players around the world. This year marks our 15th year in the industry, and our audience can expect something bigger, better, and more exciting as we celebrate this significant milestone.

In a broader strategic direction, our focus has been on taking a truly global, player-centric approach to game development and platform innovation. Rather than simply catering to one particular regional market, we've made significant investments in understanding the diverse needs and preferences of gaming audiences across multiple continents. We believe in a measured, strategic approach to innovation - one that prioritizes quality, player satisfaction, and responsible growth over speed to market.

What kind of players usually attract your games? Do you have any predominant user profile?
SA Gaming attracts a diverse range of players due to our extensive selection of live games and innovative features. Our game portfolio includes popular classics like Baccarat, Roulette, and Blackjack, which appeal to traditional casino enthusiasts, as well as regional favorites like Xoc Dia that cater to specific markets.

The predominant user profile for SA Gaming includes both casual and serious players who appreciate high-quality, engaging online entertainment. Casual players are attracted by the easy accessibility of the games, which can be played across various devices without the need for additional software. Serious players, on the other hand, are drawn to the strategic depth provided by real-time statistics and the sophisticated game environments.

The global reach of SA Gaming’s live studios also attracts a wide international audience. This mix of traditional and innovative game offerings, coupled with a focus on quality and user experience, ensures that SA Gaming appeals to a broad spectrum of players across different regions and demographics.

How have your products adapted to meet the needs and preferences of players in the Brazilian and Latin American market?
As a provider of live gaming solutions, we have tailored our products to meet the unique needs and preferences of players in the Brazilian and broader Latin American igaming market. Firstly, we have developed our games with features and mechanics that resonate strongly with local players. Additionally, we have ensured our games are highly optimized for mobile play, providing a seamless and engaging user experience across different devices and browsers. This mobile-first approach is crucial given the prevalence of smartphone and tablet usage for online gaming in the region.

We also offer localized versions of our games, with language support for Spanish and Portuguese, as well as culturally-relevant themes and aesthetics that cater to the tastes of players in Brazil and throughout Latin America.

Finally, we have also established a studio called the Sexy Hall in South America, which allows us to further adapt our products for this market and widen the variety of styles and entertainment experiences available to our players.

What has been your strategy to enter and grow in the markets of Brazil and Latin America?
SA Gaming's strategy to enter and grow in the markets of Brazil and Latin America revolves around localization, cultural relevance, and strategic partnerships. We offer full language support in Spanish and Portuguese, making the user experience more accessible and natural for players in Brazil and across Latin America. This level of localization is critical for building trust and affinity with the regional audience.

We have placed a strong emphasis on collaborating closely with our casino operator partners in the region. By deeply understanding their specific market dynamics, customer preferences, and growth objectives, we're able to continuously refine and adapt our live gaming solutions to meet their evolving needs. This close partnership approach has been instrumental in driving our expansion and success in these burgeoning iGaming markets.

What challenges have you found when operating in these markets and how have they overcome them?
Operating in the Brazilian and Latin American markets, SA Gaming has encountered several challenges, including cultural diversity, regulatory complexities, and technological infrastructure variations. The vast cultural diversity within these regions requires a deep understanding of local preferences and gaming habits.

Regulatory complexities present another significant challenge in these markets, with varying gaming laws and standards across different countries. SA Gaming has navigated these complexities by ensuring compliance with local regulations and obtaining necessary licenses.

What does this award for the “Best Live Dealer solution” mean in the Asia Gaming Awards 2024?
Winning the award for the "Best Live Dealer Solution" at the Asia Gaming Awards 2024 is a significant recognition for SA Gaming. It underscores our excellence and leadership in the live gaming sector. This award also highlights our commitment to maintaining high standards of game integrity, fairness, and player satisfaction, setting us apart from competitors in the industry.

The recognition not only boosts our brand prestige but also strengthens our relationships with current partners and attracts potential collaborations with new operators. Overall, the award for the "Best Live Dealer Solution" serves as an acknowledgment of SA Gaming's dedication to excellence and our impact on the online gaming industry.

Source: Exclusive GMB