Hugo Genaro, Head of Marketing for Latin America, received industry recognition at the EGR Marketing & Innovation Awards 2024 for his individual work in the global sports betting company. The EGR M&I Awards is one of the most prestigious events in the iGaming sector, whose ceremony took place last June 13th.
According to the company, Hugo's initiatives expanded Betsson's engagement in Latin America, increasing the brand's visibility and promoting genuine connections with customers. “Hugo also embodies Betsson’s culture and dedication, consistently inspiring his teams and embracing leadership and collaboration. He was also the mastermind behind several sponsorships and partnerships with regional athletes."
Hugo has already led social media for Santos Futebol Clube, worked on advertising, social media and negotiating sponsorships for the player Neymar. He also coordinated important sponsorships with Samsung, Gatorade, Seara, Vivo and Gilette that involved player Paulo Henrique Ganso.
Six months ago, the Brazilian executive became responsible for Betsson's marketing strategy and operations throughout Latin America and for leading negotiations on regional media agreements and the area's budget strategy.
“This award recognizes Hugo’s dedication to Betsson’s success,” says the company.
The Marketing Professional of the Year trophy is one of the most prestigious global awards in the iGaming industry. “Although it is an individual award, it represents the hard work of the entire marketing team and Betsson’s leadership in Latin America over the past year,” said Hugo.
“I am deeply grateful to Betsson Group for the opportunity to be part of such significant projects and for their unwavering support of all our marketing initiatives,” he adds.
“I would especially like to thank Andrea Rossi, the inspiring leader of Betsson in Latin America, all the marketing teams at Betsson and, finally, Patrícia Esteves, the greatest mentor in my marketing career. Thanks!"
In addition to this, Betsson received two other recognitions during the event:
Casino Marketing Campaign (Silver Winner)
This award recognizes marketing initiatives that have achieved significant commercial success or major development. In 2023, Betsson celebrated its 60th anniversary with the "One bet makes a difference" casino marketing campaign. This innovative concept redefined the essence of entertainment in the gaming industry, prioritizing emotion over victories and leveraging innovative storytelling techniques. The campaign significantly increased brand awareness and engagement and achieved notable results across key performance indicators.
Sports Betting Marketing Campaign (Silver Winner)
This recognition rewards marketing initiatives that have achieved significant commercial success in recent months.
“At Betsson, we have transformed our Sports Betting Marketing through a strategic partnership with Boca Juniors, creating a 'Fansponsorship' campaign in addition to traditional marketing. Fansponsorship prioritizes meaningful connections with fans through exclusive events and personalized content, and our partnership with Boca Juniors”, exemplifies the company with its innovative approach.
Source: GMB
