Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognised sports betting brand in Peru.
In 2019, the Group further strengthened its position towards the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.
Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia and Argentina.
In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.
Commenting on this milestone for Peru, Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses.”
“With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”
From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 jurisdictions, Betsson has come a long way. Today, it is a multi-national company employing some 2,200 people from 70+ nationalities in 17 locations.
Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta'? Xbiex, Malta. The Group subsidiaries’ vision is to deliver the best customer experience in the industry, offering sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia.
The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Source: GMB
