The official competition event debuted last Monday (24), with several sponsor activations for the public present.
In the debut, in the 0-0 draw between Brazil and Costa Rica, with a show by Brazilian singer Xande de Pilares, the arena received more than 6 thousand people. In addition to the shows, for the Fan Zone, the betting house prepared a space full of activities and distribution of gifts on site. The Betano Challenge offers the participant three guesses to get different odds distributed throughout the structure, with prizes depending on performance in the game.
The brand's status also includes teqball challenges, and the presence of influencers, such as Dan Lessa and Gugu Tricolor, who were present at the premiere. The Betano Lounge welcomes guests in a large space in the arena, with an open bar, as well as a privileged view of the stage and big screens broadcasting the games.
Signed by the Effect Sport agency, the event continues in all Brazilian team games during the continental tournament, with free entry through the Sympla website. New data and attractions will be revealed as Brazil advances in the competition. The project, which is presented by Betano, is sponsored by Rexona, Coca-Cola, Brahma and Jim Beam, in addition to support from the Municipal Sports Department and the City of Rio de Janeiro. On July 2nd, in the game against Colombia, the musical attraction will be Toni Garrido and Baile Charme.
Service: CONMEBOL Copa América 2024 Fan Zone
Date: June 28th Time: From 5pm
Location: Copacabana Beach, Rio de Janeiro
Address: Avenida Atlântica, near Posto 2
Betano is operated by the Kaizen Gaming group, based in Greece and has been in the sports betting market for over ten years. The company is present in countries such as Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria.
Designed to offer an excellent online experience, combined with easy access through all devices (desktop, laptop, tablet, cell phone and Android application), Betano allows users to enjoy top-of-the-line products and services, operating with a platform with a friendly and simple to use interface. The online betting house also has a presence in online/offline media and seeks to expand its position in the online betting market in Brazil as the best and most reliable sports betting house in the country.
In addition to the Copa América, Betano sponsors several teams in Europe and South America, including traditional clubs such as Benfica, Porto, Sporting (Portugal) and the University of Chile. In Brazil, it is the master sponsor of the Brasileirão Betano 2024, Clube Atlético Mineiro (MG), Série A of Brasileirão and Copa Betano do Brasil. In Argentina, the national championship takes the company without naming rights, like the Torneo Betano. The Euro Cup also has master sponsorships this year.
Source: GMB
