With no upfront cost to retailers, the game can increase merchants' weekly/annual profit revenue with a 9% commission for the sale of each Raspadinha®. The proposal is to have visibility at the point of sale, in addition to taking advantage of the positive return from a winning customer who will be able to invest in more products in the same location.
With good adherence to different points of sale in any segment, the ticket can be sold in small stores, magazine stands, supermarkets and pharmacies, for example. Without the need for stock, the product is an attraction to attract new customers and promote greater delivery to the establishment.
With an attractive reach and easy implementation, the game has also reached the product range of some of the main bakeries in the largest regions of Minas Gerais.
An agreement between Amipão (formed by the Minas Gerais State Bakery Industry Union (Sip), and the Minas Gerais Bakery Industry Association (Amip)) and Raspadinha®, is offering, for the first 100 bakeries that close the contract and start selling instant lottery tickets, 3 months of bread packs. For establishments associated with Amipão, this period was extended to 4 months.
Even with process transparency as one of the main trends in stimulating the market, it is undeniable that physical points of sale still play a crucial role in the customer experience. The focus should also be on shopping with more convenience, in addition to sensory elements to create modern and comfortable environments throughout the journey.
There are currently four games available for sale: ‘Super Premiada’, ‘Boa Sorte’, ‘7 da Sorte’ and ‘Jogo da Velha’. With an attractive appearance, the ticket prices also attract the consumer's attention and it is possible to purchase the Scratchcard® for R$2 (US$0.36), R$5 (US$0.90) and R$10 (US$1,80).
An instrument for generating jobs, income and economic circulation for the State, Raspadinha® also has a transfer to government social projects. Of the total net revenue, 21% must be allocated to the government, benefiting and providing the installation of schools, daycare centers, hospitals, as well as sanitation and urbanization works.
Source: GMB
