The space will have Instagrammable places, such as a reproduction of the CONMEBOL Copa América table and press conference area, an opportunity for fans to give their guesses about the teams that will reach the final of the competition, in addition to the presence of former Brazilian National Team players who made history in the CONMEBOL Copa América. The action is a creation of ALOB Sports, the agency responsible for Betano brand activations in the country.
Won nine times by Brazil, the competition cup, which began in 1916, in Argentina, underwent historic and unprecedented restoration for the 2024 edition. Preserving the roots of South American football, the iconic 11.85 kilo trophy was restored for the 48th edition of the tournament, which will take place in the United States.
The original CONMEBOL Copa América trophy was made by Casa Escasany to be awarded at the 1917 South American Championship, later renamed the Copa América. Over the years, the trophy was modified with the addition of wooden bases to accommodate the emblems of the competition's champions, forming three steps. Since 2004, different replicas of the trophy have been awarded.
“We are excited to participate in the CONMEBOL Copa América this year, and we would like to bring this feeling closer to Brazilian fans. The opportunity to get close to the Cup, which is an icon, is unique and special,” declares Betano.
With their debut scheduled for June 21st, Brazil is in Group D, and will play against Costa Rica, at the SoFI Stadium, in Inglewood, near Los Angeles, California. Colombia and Paraguay are in the selection bracket. In 2024, the CONMEBOL Copa América includes 10 Conmebol teams and six guests from Concacaf.
The cup will be on display open to the public (subject to capacity) on June 6th, in São Paulo, at Shopping Pátio Higienópolis, from 10am to 10pm. On the 8th, the cup will be in Rio de Janeiro, at Barra Shopping, from 10am to 10pm. Both events are free and subject to space capacity.
Service:
Pátio Higienópolis Shopping Mall
Address: Av. Roque Petroni Júnior, 1089 - Jardim das Acacias 618 - Higienópolis - Level Lazer
Opening hours: 10am to 10pm
Barra Shopping
Address: Avenida das Américas, 4666 - Barra da Tijuca - Level América, close to entrance C, next to Redley
Opening hours: 10am to 10pm
Betano is operated by the Kaizen Gaming group, based in Greece and with more than ten years in the sports betting market. The company is present in countries such as Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria.
Designed to offer an excellent online experience, combined with easy access through all devices (desktop, laptop, tablet, cell phone and Android application), Betano allows users to enjoy top-of-the-line products and services, acting with a platform with a friendly and simple to use interface.
The online betting house also has a presence in online/offline media and seeks to expand its position in the online betting market in Brazil as the best and most reliable sports betting house in the country.
In addition to the CONMEBOL Copa América, Betano sponsors several teams in Europe and South America, including traditional clubs such as Benfica, Porto, Sporting (Portugal) and Universidad do Chile. In Brazil, it is the master sponsor of the Brasileirão Betano 2024, Clube Atlético Mineiro (MG), Série A of Brasileirão and Copa Betano do Brasil. In Argentina, the national championship takes the company in naming rights, such as Torneo Betano. The Eurocup also has master sponsorship this year.
More about Betano at https://br.betano.com .
Source: GMB
