The goal of the auction is to raise funds for the Institute's projects, which have supported around 12,000 people in vulnerable social situations since 2014, primarily children and young people aged between 7 and 18.
The INJR headquarters is located in Jardim Glória, Praia Grande/SP, where Neymar and his family once lived, experiencing the various challenges and limitations imposed by the area's reality. This is where the project's actions are most concentrated.
By sponsoring such a significant event, Paag reaffirms its commitment to causes with substantial social impact in Brazil.
"Paag is proud to support this event that helps thousands of people who need assistance to live with more dignity. Our company will always be a partner of initiatives like the Charity Auction and the Neymar Jr. Institute, which have the power to transform the reality of our country," said João Fraga, CEO of Paag.
In addition to Paag, the event is supported by other brands and various celebrities, such as hosts Celso Portiolli, Tiago Leifert, João Silva, Rodrigo Faro, and Patrícia Poeta, actress Deborah Secco, former footballer Ronaldo Nazário and his wife, model Celina Locks.
Neymar Jr., who lends his name to the Institute and is its biggest supporter, will also be present at the Charity Auction.
Source: GMB
