In partnership with website “Vem pra Emboscada”, the characters David and Beckham were created, who interacted with the people present promoting games and curious polls. The production of content made with influencers reached 1 million views on the company's profile.
“We bring a Brazilian touch to the biggest club championship in Europe, with humor and relaxation. The material was a hit with the local public and also here, reaching a significant impact on social media. It was light content and also worked a little on the betting options we made available for the final,” highlights Heitor Melo, marketing director at BETesporte.
In addition to the figures David and Beckham, who brought national culture to European fans, in the format of quizzes and games, called “London Champs”, the videos also featured a referee who “distributed” cards to people on the streets of London . In the midst of all this, interactions were created about the BETesporte odds for the big game at Wembley.
BETesporte, a great supporter of Brazilian football, is a partner with several clubs, such as Goiás, Vila Nova, Caxias, Ypiranga and Aparecidense. The company operates in the betting sector with varied betting options and offers thousands of events daily.
On the platform, users have access to an innovative, technological and friendly interface, which encompasses numerous sports, from football to MMA, tennis, basketball and many others. With the aim of offering a dynamic and interactive service, the company integrates mobile devices and allows players to monitor, in real time, statistics about sporting events.
Source: GMB
