Born and raised in Nova Iguaçu, Baixada Fluminense, Dayana started practicing Muay Thai at the age of 16 through a social project. After her first training session, she fell in love with the sport and decided to pursue a career in the activity. In her professional debut, she gained notoriety and received an invitation to compete in Bitetti Combat. Currently, she has a black kruang in muay thai and a black belt in jiu-jitsu.
“Together, we want to reinforce Betsul’s purpose and work, which goes far beyond betting. We have a structured social bias that connects to Dayana's story. In fact, among the actions that we intend to bring even more visibility, is the 'Jogo do Bem', which allocates part of the money from sports betting and online casino to social institutions dedicated to sport and health,” explains Andréia Oliveira, COO from the company.
The partnership between Betsul and fighter Dayana Silva was carried out by Wolff Sports, a leading sponsorship agency in Brazilian sport, with more than 18 years of history.
The betting house also has ambassadors who are references in other sporting practices in Brazil and around the world – among them, former football player Marcos Assunção, paralympic swimmers Camille Rodrigues and Clodoaldo Silva, the former Chapecoense goalkeeper Jakson Follmann and Paralympic cycling athlete Dedé Macedo.
Betsul also sponsors the TV show ‘Qualé, Moré?’, presented by Ivan Moré from Monday to Friday on RedeTV!. The journalist reinforces the company's group of representatives in the communications market. Furthermore, it has singer and composer Carlinhos Brown as its ambassador in Brazilian music. The partnership began last Carnival, when the company sponsored Camarote Brown in Salvador.
A reference in the online betting market since 2019, Betsul has the customer at the center of its business. Promoting entertainment with safety, responsibility and care, the platform offers a diverse portfolio with sports, casino, live casino, instant and e-sports games.
The company offers 24-hour support, every day of the week, to answer questions and assist users via chat, email and telephone. Due to its exemplary service, it was recognized as the first bookmaker with the RA1000 seal from ‘Reclame Aqui’, the platform's highest reputation, which highlights companies that achieve excellent service levels.
Source: GMB
