GMB - How are business going, especially now that the moment of regulation of the sports betting and online gaming sector is opening up?
José Victor - Fortunately, Bet7k, together with 7k Partners, is currently experiencing a very good moment, and our expectations for the next year are the best possible. Bet7k is in full expansion mode with excellent results already achieved. Regulation is a very important factor for our business, and we believe it is crucial for the industry.
Today, Bet7k is already in compliance with all the rules necessary for this regulation. So, what we can expect is even more success in the future for the group.
How has the partnership been with those who solve the affiliate, bringing business to the house?
I often say that the affiliate is a very important arm for any iGaming operation. They are great partners, as it is a complex market to deal with, and we cannot fail to mention this, especially when it comes to expansion, increasing our base, and lead capture. It is one of the ways and strategies to do this, and we have a lot of appreciation for the affiliate market in general.
How to train this professional to be a great negotiator of Bet7k products?
That's where the idea of ??7k Partners came from. 7k Partners is basically a spin-off of Bet7k, where we saw the need to interact and train new affiliates entering this market. Many of them already worked with other types of products before entering the iGaming sector, so we saw the need to have a specialized program, with targeted support, a team focused 100% on better serving, discussing strategies, discussing ways for the product to reach the end consumer, the lead, clearly and objectively.
So, Bet7k has always been concerned about this market, and nothing fairer than having an operation, a robust company, simply to serve these people.
Are affiliates always concerned with the best possible profitability? Is this what 7k Partners and Bet7k offer affiliates?
Exactly. We offer profitability combined with a discourse of responsibility. It is not profitability at any cost, and in any way, there are ways and methods to do this in a transparent and ethical manner, which is one of the pillars of the Bet7k group. Among them, responsible gaming and providing entertainment and fun for the end user. So, we do this in a very ethical, professional, and transparent way, combining profitability and the best cost-benefit for affiliates.
How do you see the issue of responsible gaming with regulation?
Are you already fully prepared for this and compliant with the requirements? Yes, today the group's slogan is 'Bet on fun'. We believe that the market should provide entertainment for the player, nothing more than that.
So, Bet7k has always been concerned and has always behaved in the market in an ethical and transparent manner with players, to avoid any imbalance in this relationship. It has to be fair and good for both sides, both for the player and for our stakeholders, in addition to the users, of course. We always emphasize the importance of fun and entertainment and will continue on this path.
Source: Exclusive GMB
