In response to the curiosity of the popular imagination "what is Galvão Bueno doing after leaving the TV broadcasts?", it is possible to see Brazil's most famous sports announcer using the voice that marked the greatest national achievements of recent decades in different competitions to describe scenes of Brazilians' daily lives, transforming each action into an exciting experience.
These magnificent routines - such as the simple act of drinking water - are seen by him as part of an athlete's preparation for a game or, even, as the highlight of a great match. And, to do so, he interacts directly with the other campaign ambassadors, establishing a connection between the films.
By involving the audience in this narrative, the film highlighted how the passion for sports is directly inserted into the daily lives of all Brazilians, including Galvão who, as the play illustrates, cannot stop narrating.
"The entrepreneurial creative concept not only highlights the notoriety of the narrator's voice and his connection with the ambassadors, but also reinforces how vibration and emotion are also intertwined with the daily lives of all of us. We transform simple situations into exciting narratives in a celebrated Brazilianness, capturing the energy and determination that is not only on the football fields, but also in the streets and homes of Brazil,'' explains Newton Neto, CEO of Lean Agency.
The shooting with the idols who starred in the campaign took place in São Paulo, Rio de Janeiro and Madrid, Spain. The film “Profetize na Bet do Brasil” can now be seen on open TV, with its main exhibition on Globo’s Futebol schedule in 2024, in addition to being available on social networks and OOH media.
A member of the NSX Group, BetTech, which revolutionized the Brazilian sports betting market through a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many success stories, Betnacional follows the concept of “bet from Brazil” with fastest service in the country when making withdrawals and deposits through PIX.
The sports betting site currently sponsors the Remo, Paysandu teams and the eSports organization FURIA. Its ambassadors are players and former players Vini Jr., Hernanes, Jaqueline Carvalho, Murilo Endres, André Trindade, Sheilla Castro, Natalia Guitler and Gabriela Freindorfer, singers Thiaguinho, Seu Jorge and Ludmilla, as well as narrator Galvão Bueno.
In stadiums, Betnacional has its brand displayed on advertising boards for games in different state championships and is a sponsor of Futebol 2024 on Rede Globo, in addition to holding the naming rights for the Rio State, Pernambucano State and Copa do Nordeste 24.
The LEAN Agency is a reference in communication strategies for brands operating throughout Brazil. With complete solutions in strategy, brand, media, content, influencer marketing, promotion and sponsorship, it stands out as one of the largest investors in data in the North-Northeast region of the country. Its broad structure of data and information ranges from studying consumption habits and behavior to monitoring competition in all segments.
Source: GMB
