SÁB 6 DE JULIO DE 2024 - 02:44hs.
Starting in Greece

Novibet launches NoviCASH via strategic partnership with OKTO

Novibet, a leading GameTech company operating in Europe, the Americas, and New Zealand, has entered a strategic partnership with OKTO. The collaboration begins with the NoviCASH powered by OKTO launch in Greece, with Cyprus to follow. The companies also have plans to expand the seamless eVoucher payment solution and other payment services of OKTO to additional markets where Novibet operates.

NoviCASH, an advanced cash-to-digital payment solution from OKTO, seamlessly integrates with Novibet's platform, setting a new standard for convenience and accessibility in online gaming for Novibet users.

NoviCASH offers Novibet users a hassle-free way to top up their iGaming accounts with cash in real-time. Leveraging OKTO's extensive network of over 13,000 points of sale across the country, users can effortlessly convert physical cash into digital.

This streamlined process provides a secure, fast, and easy-to-use top-up method that caters to the preferences of the market.

The launch of NoviCASH in Greece is just the beginning of this strategic partnership, with plans to expand the seamless eVoucher payment solution as well as other advanced payment services of OKTO, to additional markets where Novibet operates.

Commenting on the strategic partnership, Nikos Bachas, Chief Strategic Partnerships & Project Officer, at Novibet, quoted: “In our dynamic and competitive industry, players expect nothing short of the best mobile-first gaming experiences, and payments are a critical component of this.”

Partnering with OKTO, a top-Tier paytech company with a proven track record of delivering seamless payment experiences and operational excellence, ensures that Novibet stays true to its mission to meet and exceed player expectations, offering exceptional experiences across regions of operation.”

Simon Dorsen, Chief Commercial Officer at OKTO, emphasized the alignment between the two brands and the significance of the partnership. “OKTO is dedicated to meeting the evolving needs of players and merchants alike, and our strategic partnership with Novibet underscores this commitment. With NoviCASH, we provide players with the flexibility, convenience, simplicity, speed, and security they demand, all seamlessly integrated into the Novibet platform.

Our proprietary paytech is designed to deliver tangible benefits to players and operators on a local level, ensuring a truly personalized experience while serving operators globally aligned with their expansion strategy.

Novibet is an established GameTech company operating in Europe, the Americas and ROW countries (Greece, Brazil, Ireland, Italy, Finland, Mexico, Chile, Ecuador, Canada, Cyprus, New Zealand), with tech hubs in Europe (Greece & Malta) and 900+ employees across all countries of operation.

OKTO drives digital payments for online and retail businesses worldwide. The company’s unified payment platform securely processes transactions in the digital and real-world realms, crafting immersive payment experiences for merchants and consumers alike. 

With a team of 200+ payment experts and technologists, OKTO orchestrates digital payments across the Americas, Europe, and Asia through a blend of local expertise, sector knowledge, and international capabilities. Its embedded omnichannel approach supports customers across diverse regulatory landscapes, ensuring low friction and high protection. 

With over €6 billion in processed volume by over 25 million consumers worldwide, OKTO continuously drives digital transformation in payments. 

More about OKTO at www.oktopayments.com.

Source: GMB