MIÉ 3 DE JULIO DE 2024 - 14:28hs.
Replacing Vai de Bet

Parimatch is ready to close a master sponsorship of US$55.4m with Corinthians

Corinthians has advanced negotiations with bookmakers Parimatch to replace Vai de Bet as the club's master sponsor. Conversations between the parties have evolved over the last week and an agreement is on the verge of being reached. The expectation is that the value will be around R$310 million (US$ 55.4m). In Brazil, the company also prints the noblest part of Botafogo's shirt.

Since the end of the contract with Vai de Bet, which occupied the space between January and May, Corinthians has received several approaches for a new partnership on the uniform. One of them, in early June, came very close to being finalized but was ultimately vetoed by the club's compliance department.

During the negotiations, the discussions that advanced the most were with Betano and Casa de Apostas, in addition to Parimatch. Corinthians was aiming for R$10 million (US$1.8m) per month for a three-year contract, but these amounts were considered too high;

People close to President Augusto Melo suggested that the club look for alternatives beyond betting companies. However, the amounts offered by companies in this segment are significantly higher than other possibilities in the market.

It seems that now Corinthians is close to finalizing the agreement with Parimatch to become the club's main sponsor. The contract has already been approved by President Augusto Melo and is under review by one of the club's oversight committees.

The negotiation amounts to around R$310 million (US$55.4m), divided as follows:

- R$85 million (US$15.2m) by July 2025

- R$105 million (US$18.8m) by July 2026

- R$120 million (US$21.4m) by July 2027

In a meeting with Corinthians' organized fan groups, Augusto Melo presented the proposal to those present.

Parimatch is a dynamic and innovative global brand in sports betting and gaming, offering an immersive experience for users seeking excitement in the world of online entertainment. With a differentiated digital approach, Parimatch stands out with its innovative platform, known for its exceptional speed and interactive features that redefine how people engage with sports and entertainment.

Committed to responsible gaming practices, Parimatch ensures user safety and protection while offering innovation and excellence.

In Brazil, Parimatch is the main sponsor of Botafogo and Stock Car, the country's premier motorsport competition.

Source: GMB / Itatiaia