After 94 games since kickoff, the Super Copa Zona Leste, one of the biggest competitions in the floodplain, reaches the big decision, between MEC Cidade Tiradentes and Asa Vila Prudente, starting at 2pm this Sunday (14). Among the attractions, R$150,000 (US$ 27,700) in prizes and extra benefits will be awarded to the championship's highlights, as a way of honoring the finalists.
Off the field, Esportes da Sorte, sponsor of the tournament, will promote activations to decide the competition, which moves amateur football in the city of São Paulo and reaches its final chapter after six months of great matches, packed fields and fan parties.
In the final, Esportes da Sorte will have actions such as “Chute a gol” (Goal kick), distribution of gifts, among other activities for the fans present. CMO of Grupo Esportes da Sorte, Sofia Aldin celebrates the partnership established since the beginning of the year, to stimulate the project:
“Great players came out of the floodplain. We have a very rich raw material that is renewed with each generation. The Super Copa Zona Leste is another of the projects that seeks to transform lives and we really believe in this partnership made between Esportes da Sorte and Várzea, to encourage sport, strengthen communities and reveal talents for our football,” she points out.
The Super Copa Zona Leste brings together the best amateur teams. The competition champion will receive R$120,000 (US$ 22,100) as a prize, and the runner-up, R$30,000 (US$ 5,500). In addition, players and team commanders who stood out throughout the championship will also receive bonuses.
The tournament's top scorer and winning goalkeeper receive two iPhone 15s and the finalist coaches receive 50-inch TVs. The fans of the two best teams are also honored with 100 King Sports t-shirts each.
In total, 40 teams competed in the championship and mobilized more than 120 thousand people, creating job opportunities and new income. The teams were divided into eight groups of five members and now there are only two left alive in the competition for the cup. The final will be played by clubs with northeastern roots.
Esportes da Sorte, honoring the slogan "it's much more than betting", is increasingly present in different segments. In football, it sponsors traditional Brazilian teams such as Athletico, Bahia, Ceará, Grêmio, Náutico, Palmeiras and Santa Cruz.
Still in the sporting world, it forms a partnership with X1 Brazil Combate, the biggest one-to-one event in Brazil. In the entertainment sector, the company has ties with the main influencers, such as Carlinhos Maia, Léo Santana, Michel Teló, MC Daniel, Jojo Todynho, among others.
In the shows and events market, the brand also has a strong presence in the main and largest projects.
At Carnival 2024, Esportes da Sorte renewed its sponsorship with Galo da Madrugada and also with Carnival do Recife, and was present at these two major events for the second year in a row. During the carnival period, the company was present in the main squares in Brazil.
In Rio de Janeiro, the highlight was the sponsorship of the Bloco Cordão da Bola Preta and the Salgueiro and Grande Rio Samba Schools. In Salvador, the blocks of Ivete Sangalo and Cláudia Leitte also had the presence of the brand.
Still in the entertainment sector, the company was present in the last two editions of BBB, in addition to having a strong partnership with CazéTV.
Source: GMB
