We know that making mistakes is part of the learning process for any iGaming traffic manager. But if you can avoid the most common and costly mistakes, that's even better, right?
To help you, the iGaming experts at Adsterra have put together a practical list of the most frequent marketing mistakes in iGaming. If you work on attracting players to online gaming sites or apps, this guide is for you!
Key marketing mistakes in iGaming
When entering new markets or trying to attract new players, you will face unique challenges. The iGaming sector has its own rules. Let's dive in and list the most common mistakes in two main areas:
Media buying mistakes
This checklist from Adsterra will help you save time and money when acquiring display traffic (Popunders, In-Page, Push, Interstitials, or Social Bar). You will learn the right tactics to get the most relevant traffic at the best price. Click here to follow Adsterra on Instagram.
Don't rush! Test your campaign for 7 to 14 days before making important decisions. If you stop after 1 or 2 days of testing, you won't have significant data. Players take time to make deposits, so be patient.
Set daily and hourly limits to avoid spending too much at once. We recommend a daily minimum of US$50, depending on the GEO. For competitive countries, this amount can be US$100.
Make one or two changes at a time and track the results. This way, you can understand the impact of each adjustment.
Avoid major changes before big tournaments or matches. Changes during weekends are also not recommended unless you are promoting something specific like NFL/NHK games.
Don't get excited about scaling your campaign after just 3 to 5 days. Wait for more solid results before expanding.
Separate campaigns by region, traffic type (desktop or mobile), and OS version. This helps keep your statistics organized and relevant.
When starting on a new ad platform, avoid adding too many filters. Use default settings and limit daily spend to protect yourself.
Start with CPM. Players need time to make deposits, and CPA can be costly while they hesitate.
Use Adsterra's CPA Goal tool to deliver conversions at a desired price. Save money and maximize results.
Adjust your bids and use blacklists to optimize your budget. Remove underperforming traffic sources and invest in those that deliver results.
Keep your landing page updated with relevant information and attractive visuals. Events, bonuses, and player details should always be correct.
Landing page and offer mistakes
Offer extra bonuses or free spins. Set up triggers for your offer to appear when users try to leave the page.
Ensure players can use their favorite payment methods. In Brazil, for example, Pix is essential.
Display all licenses and recognitions in the site footer. Add a phone number and support team contacts to ensure trust.
Check the landing page functionality before launching ads. Test the registration form on various devices and browsers.
Simplify the user's path to conversion. Long and complicated forms deter potential players.
Keep language and visual identity consistent. Advertised offers should be clearly highlighted on the landing page.
Learn from your iGaming marketing mistakes
Marketing campaign mistakes in iGaming cost money, but they also reveal new opportunities. Keep testing and experimenting with new traffic sources.
Adsterra is an ad network with premium traffic for iGaming, high-conversion ad formats like Popunders, Social Bar, Native, Interstitials, and In-Page Push, taking your CRs to a new level. Sign up for Adsterra and take your conversions to the next level!
Source: Adsterra
