This innovative technology allows operators to seamlessly unify all player-related touchpoints in one hub, personalise player engagement, manage player preferences, gather transactional activity, behavioural data, and more for player lifecycle segmentation, communication, and marketing automation.
Digitain’s Centrivo CRM platform allows its operator partners a full multi-channel and automation solution for player lifecycle management and engagement.
This not only streamlines operations but also opens new avenues for revenue growth and player satisfaction, setting the stage for unprecedented success in the iGaming industry.
Edmond Ghulyan, Digitain's Group Chief Strategy Officer / Chief of Centrivo Product, said: "CRM is essential in iGaming to ensure efficient and effective unified lifecycle marketing to drive brand loyalty, advocacy, and satisfaction that leads to revenue goals based on player lifecycle phases. We continue to innovate our platform for iGaming partner operators so that operators can seamlessly centralise all player data to create campaigns for onboarding, activation, actives, retention, churn management, and reactivation that deliver player engagement and revenue growth."
The Centrivo CRM platform facilitates a complete solution for multi-channel marketing communications via email, SMS, website push, and campaigns as all transactional data are pipelined from the brand's existing set-up with Digitain as against pushing data to a 3rd party solution, allowing a seamless data transmission. The platform does support 3rd party integrations with incumbent channel providers.
"The platform itself is user-friendly and can be configured to the operator's needs. Audience segmentation management, marketing cohorts, promotional templates, dynamic bonus management, and gamification functionality are all accessible via a reporting dashboard for performance analysis. With our platform, you can launch and optimise your entire lifecycle CRM marketing campaigns, ensuring maximum exposure and player engagement during high-profile marketing acquisition events."
Digitain is a leading sportsbook and casino platform provider offering best-of-breed turnkey and API solutions to over 150 partners. It employs the brightest trading minds in the gaming industry with the aim of providing a one-stop shop for its customers and partners.
The multi-channel Digitain iGaming Centrivo Platform allows operators to plug in sportsbook, casino, live dealer, and virtual sports modules. It includes an integrated payment gateway, bonus engine, CRM system, affiliate solution and dedicated customer support.
Source: GMB
