With the speed of evolution in the iGaming sector, we can see different betting and behavior patterns from consumers who are clamoring for innovation. One of the changes that arises from this is the popularization of microbets!
Microbetting takes place in real time, allowing bettors to place bets on minute-by-minute occurrences within a game or sporting event.
Unlike traditional bets, which focus on the final result or major milestones of the match, micro-bets can involve predictions about the outcome of a play in football or a rally in volleyball.
This form of betting capitalizes on the dynamic and unpredictable nature of sports and games, offering a more immersive and dynamic experience that takes place simultaneously with the match.
Here, we will explore the impact of microbets on the iGaming sector and the future they hold for operators and bettors.
Growth and importance of microbets on sports betting sites
Microbets have been gaining traction worldwide, and this can be attributed to several factors that have transformed the dynamics of real-time betting in recent years.
Firstly, we need to recognize that bettors are increasingly connected to their mobile phones, facilitating their access to betting sites. The convenience and speed of this advancement are similar to the dynamics of micro-bets, and therefore, they have captured the attention of bettors.
The technology of the iGaming sector also promptly meets the demand for fast betting, ensuring accuracy and efficiency.
User experience is the protagonist when we talk about micro-bets, which makes us observe that this modality leads to greater user engagement and retention.
After all, micro-bets encourage continuous engagement with the platform, as bettors are constantly participating in match decisions.
“Micro-bets are excellent for bettor engagement and make live matches even more exciting. Each offer on a play presents an opportunity for sportsbook customers in the form of direct communication, I believe this trend is very promising,” argued Guilherme Di Lucca, head of marketing at Weebet.
A positive consequence is that the frequency and volume of micro-bets can lead to a substantial increase in operators' revenue. Despite being called micro-bets, they occur frequently due to the actions of each sporting event.
What to expect from microbets?
The future of micro-bets in iGaming looks extremely promising, driven by continuous technological innovations and evolving consumer preferences. Several emerging trends are expected to shape this scenario, providing new opportunities and challenges for the industry.
One company representing the future of micro-bets, and partnered with Weebet, is ParlayBay. Lenildo Nogueira, CEO of Weebet, sees this partnership with appreciation.
“Bringing microbets to Latin America, as the first platform to close this partnership with ParlayBay, proves our ongoing commitment to innovation,” said the CEO. “Observing this global trend and seeing how it will expand in Brazil is an insight we had in 2023. This pursuit of innovation is what ensures we will continue providing unique offerings for our operators.”
The dynamics of services like those provided by ParlayBay have a solid foundation in artificial intelligence (AI), which allows for dynamism both in expanding betting possibilities and in personalized offers.
The whole context of micro-bets emerges as an alternative to enhance the quality of the user experience and boost their engagement, with automation of the process also being a highlight in this modality.
Whether with traditional sports or eSports, which are gaining popularity, as technology continues to evolve, so will the possibilities for micro-bets, presenting new opportunities.
The future of micro-bets promises to be as fast-paced and exciting as the bets themselves in the iGaming sector.
Be a champion and grow with microbets
Scaling your operation's numbers becomes easier with differentiated offerings and market-leading modalities, with micro-bets being the clearest example of this.
That’s why Weebet, a platform that empowers Brazilian operations, ensures the best partners so that sportsbooks have the best offers on the market.
Operators can end their search for new modalities and trends by finding the partnership between Weebet and ParlayBay. Contact us now and be a champion in the iGaming sector.
Source: Weebet
