After the Euros, CazéTV's 2024 will continue with the Olympic Games in August and four European football competitions, totaling more than 70 live games: Bundesliga, Ligue 1, UEFA Europa League and UEFA Conference League. In addition to the FIFA Futsal World Cup.
Bookmakers were protagonists in Euro coverage. Betano, official sponsor of the UEFA Eurocup, stood out with actions such as "Golaços da Euro" on CazéTV networks. Furthermore, it created special content with influencer Fonsequinha, who was present both in Berlin and at the CazéTV studios for the final, associating its brand with the competition through the content.
H2Bet also played a prominent role, bringing its ambassador Marcelo to comment on his experiences playing against big Euro stars. The company produced exclusive content directly from Germany with the Cenas Lamentáveis ??team and launched the series "Unusual Stories", which generated millions of views on social media.
Parimatch stood out with liveodds activations always one minute before the ball rolls, in the property created by UEFA called golden break. The brand managed to increase its website's audience by more than 50% during the Euro, according to SimilarWeb.
Aposta Ganha and EstrelaBet also had a strong presence in CazéTV's extensive coverage throughout Cazé TV's Euro coverage, ensuring continuous engagement with football and betting fans.
Source: GMB
