JUE 19 DE SEPTIEMBRE DE 2024 - 11:46hs.
Kuesley Fernandes, CTO and co-founder

Innovation and technology at Play 55: Revolutionizing the sweepstakes market in Brazil

In the increasingly thriving lottery, sports betting and sweepstakes market, Play55 has been strengthening itself to offer complete solutions. In this article for GMB, Kuesley Fernandes, CTO and co-founder of the company, highlights the characteristics of the innovative platform. “It allows each B2B partner to customize their sales page and tools according to their needs, from customer capture, operation management, billing and integration with capitalization companies and state lotteries.”

Play 55 has stood out in the sweepstakes sector with an innovative and technological approach. We are an integrated platform that enables the distribution of philanthropic capitalization, instant games (scratch cards) and passive draws (raffles).

Our White Label platform allows each B2B client to customize their sales page and tools according to their needs, we carry out everything from capturing customers on the internet, managing the operation, billing and integration with capitalization companies and state lotteries.

We process a high volume of transactions per second, guaranteeing the availability, scalability and efficiency necessary for our customers. We are constantly improving our tools with artificial intelligence solutions, providing a unique and safe experience for all users.

The implementation of new partners is very fast, normally in 3 days we get an operation up and running!

We have several success stories with influencers and big brands, proving the effectiveness and impact of our platform on the market.

The sweepstakes segment in Brazil is booming, and at Play 55 we are committed to delivering the best gaming platform in the country. With the arrival of new game types and continuous improvement of our features, we are prepared to lead innovation and technology in the sector.

Play55 attributes its success in building the sweepstakes and gaming platform to the dedication and talent of its technology team. With highly qualified professionals, the company guarantees continuous innovation and excellent service, reaffirming the importance of human capital to transform ideas into advanced technological solutions.

Source: Play55