Signed by Betano, the Copa América Fan Zone has won a special place in the hearts of Brazilian fans. The arena set up at Posto 2, in Copacabana, brought together more than 30 thousand people during the 4 days of the Brazilian team's games. Names like Xande de Pilares, Fundo de Quintal, Toni Garrido, DJ Marlboro and the group Sambotica performed and rocked the audience with their countless hits.
Betano's stand received 3 thousand fans who were able to participate in challenges such as futmesa, and take photos in Instagrammable areas, such as the Press Conference. The Betano Lounge, for VIP guests, offered a big screen, totems, entertainment with the distribution of gifts and prizes. Betano guests were able to enjoy an exclusive area with an open bar and open food.
“The activations around the Copa América were a success. The result of efforts from different areas of Betano enshrines our passion for football. We are always committed to unique experiences and to continuing to bring lots of entertainment to fans,” says Betano.
The trophy of the oldest national team competition in the world, with more than 100 years of history, was on free display in São Paulo and Rio de Janeiro. Fans were able to see up close the cup that was restored for this edition of the tournament, returning to the roots of South American football.
In addition to the activities in Brazil, Betano also took a group of influencers and guests to watch the games from the quarterfinals to the final of the Copa América, in the USA.
The brand ambassador, Felipe Massa, was present at the semi and final of the competition. Focusing on Instagram and TikTok, names like Flavia Bandoni, Fernanda Colombo, Luana Zucoloto, Victor Canedo, Kaike Nagai and Beto Oliver were invited to follow almost all of the competition's matches.
With this, they were able to focus on creating content, not only in the external areas of the stadiums, but also on exclusive access to influencers, offered especially to guests of the sponsors of this competition.
Betano is operated by the Kaizen Gaming group, based in Greece and with more than ten years in the sports betting market. Kaizen Gaming currently operates in 17 countries, 15 of which under the Betano brand - Brazil, Argentina, Chile, Peru, Colombia, Ecuador, Mexico, Ontario/Canada, Portugal, Germany, United Kingdom, Czech Republic, Bulgaria, Romania and Nigeria - and two with the Stoiximan brand - Greece and Cyprus.
Designed to offer an excellent online experience, combined with easy access through all devices (desktop, laptop, tablet, cell phone and Android application), Betano allows users to enjoy top-of-the-line products and services, acting with a platform with a friendly and simple to use interface.
The online betting house also has a presence in online/offline media and seeks to expand its position in the online betting market in Brazil as the best and most reliable sports betting house in the country.
In addition to the Copa América, Betano also sponsors Euro2024 and several traditional teams in Europe and South America, including Clube Atlético Mineiro (Brazil), Benfica, Porto and Sporting (Portugal), Aston Villa (England) and Melgar ( Peru).
In Brazil and Argentina, Betano holds the naming rights of the two most important competitions in both countries: the Brasileirão Betano and Copa Betano do Brasil (Brazil) and the Torneo Betano and Copa Betano (Argentina).
Source: GMB
