According to YouTube data, 78% of CazéTV's audience is between 18 and 44 years old. Information from Estadão indicates that 82% of Brazilian bettors are in the same age group and 70% of bettors in Brazil are men.
This correspondence highlights CazéTV's effectiveness in attracting and engaging viewers who are also betting enthusiasts. The platform has invested in interactive content, integrations with live odds, activations at times when bettors are ready to engage and special collaborations, ensuring a high level of engagement.
In addition, CazéTV activations also warn of the responsibility in placing bets, treating actions as entertainment bias.
CazéTV is ready to continue with powerful and quality programming, including coverage of the Paris Olympic Games that start in 9 days and more than 70 live games from four major European football competitions that always attract a lot of bets.
Among the competitions ready to air on CazéTV are: Bundesliga, Ligue 1, UEFA Europa League and UEFA Conference League, in addition to the FIFA Futsal World Cup.
Source: GMB
