The new solution ensures compliance with legal requirements and reduces the potential – and associated cost – of redundancies in verifying the same person across multiple platforms.
Eligible bettors must benefit from the product after careful verification, which reverses the common logic of less rigor in registration for more security in transactions. The focus is to ensure that only serious and conscientious people, with legitimate intentions, access betting platforms.
Authentication is valid in all environments integrated with the company's solution and combines multiple factors, such as facial biometrics, device fingerprint and geolocation compliance to prevent identity scams, reducing fraud attempts.
“Our objective is to promote a solid and qualified base of bettors, with different verification "stamps" and levels of knowledge per person, making it easier to control the individual's access during their journey. By giving users power over their credentials, we seek to favor not only companies in the sector, but also responsible players in a safer and fairer market,” comments Lucas de Paula Lima, head of new ventures at ClearSale.
Betting operators and white label platforms, once integrated, begin to offer a transparent experience with minimal friction for bettors, as the product helps with compliance with law 14,790 and regulatory ordinance 722, and provides greater control over the identity validation.
To support the sector in adapting to regulations, ClearSale offers cost exemptions until the end of 2024 and access to a sandbox environment for testing.
“The next six months will be crucial for the betting market to adapt to regulatory objectives in a responsible manner, but it is a process that requires caution. Our intention is to support the sector and contribute to ensuring that this transition is carried out correctly and effectively, ensuring compliance with the required technical and safety requirements,” adds Lucas.
How it works
The “Passaporte do Apostador” uses transparent multifactor authentication, validating not only username and password, but also known devices and locations, which guarantees security with minimal friction for the player.
The initiative promotes the issuance of credentials recognized by the market and uses decentralized digital identity and blockchain technology, allowing bettors to control and revoke access to their credentials as necessary.
Additionally, the solution integrates several proprietary ClearSale technological components, with approximately 100 different tools for identity validation and authentication.
The company uses its robust database to expand knowledge about Brazilian consumer behavior, providing more efficient and secure validation of bettor documents for betting operators.
ClearSale, with more than two decades of experience in combating digital fraud, is a reference in data intelligence and offers a complete portfolio with flexible solutions adaptable to the individual needs of each business, consisting of multiple layers of protection and anticipation of risks in various sectors, such as e-commerce, financial markets, direct sales, telecommunications, among others.
Through its customer base, ClearSale has a robust database that drives a unique protection network effect, being the company that best understands the digital behavior of Brazilian consumers.
The company's fraud experts lead risk management, dedicated to detecting attack patterns and implementing technological solutions with minimal friction to combat any type of fraud.
Source: GMB
