You were recently appointed the new commercial director of Belatra Games for the LatAm market. Have you had similar working experience, managing and planning commercial strategies to increase the company’s profitability or advancement?
Andres Troelsen: Absolutely! Our Belatra team is great, and it’s been such a pleasure to work for it and be a member of it. I have had the opportunity to manage a number of remarkable and transformative initiatives where significant improvement could be witnessed, thanks to the support of some undeniably wonderful teams.
Could you share your professional journey and describe some key roles and milestones that have brought you to Belatra?
My journey is quite different from most since I am new to the industry. In my previous working experience, I have provided an affiliation to several industries, and I have tackled multiple challenges. To give you a taste of my professional background, I will highlight two pivotal experiences:
I was the founder and CEO of Marine Sur for 20 years. We became LatAm’s largest pleasure boat manufacturer, with over 11,500 boats produced and 150 employees. We successfully exported to international regions through ranked communication with the other team members.
In a different industry, after undergoing a drastic change of direction in my profession, I served as the Director of Garbin Estate for eight years. This leading winery in Argentina, based in Mendoza, acted as proof of my adaptability and leadership, as difficult but also creative moments appeared in this period. Additionally, I had the opportunity to participate in expanding the circulation of our award-winning wines to more than 40 countries, which proved my flexibility and management skills as well.
Can you give us an example of a commercial plan or campaign you have worked on or envisioned for Belatra, to determine the goals, objectives, other essential factors, the challenges you encountered, and the quantifiable results you achieved?
Within a few months, we were able to attract a pool of clients by demonstrating Belatra’s years of experience in providing quality products. We were able to organize a marketing campaign that helped us with lucrative advertising, attending trade shows, and visiting our clients to present our portfolio.
We actively engaged in performances of joint advertisement campaigns together with clients that yielded great results. This led to a more than two-fold increase in volume growth.
Can you tell us a little about how you approach leadership, particularly when establishing and managing a solid commercial team? In your opinion, what strategies or measures can make the teamwork across different departments more effective?
I believe leadership is about is about supporting the team and listening to each member is fundamental. Leading by example is always an excellent way to lead.
What is your work personality or style? How would your colleagues describe you in this role? Do you prefer an analytical, intuitive, synthetic, or imaginative thinking approach?
Currently, I am able to work independently and complete tasks without constant supervision. I also strongly believe that success has its roots in determination and motivation for the activities that one carries out and the strategy that is applied. I have always been curious about analyzing situations or given matters, dissecting problems, and coming up with different solutions.
What would you like to achieve in the future within the framework of Belatra’s commercial strategies, and how do you see yourself advancing the company’s long-term goals and success?
My dream is to instill changes in the online gaming world, propelling Belatra to the forefront of game providers. To me, success is not about winning but building a healthy and strong company so that a great team of employees can excel. In the future, I expect to have Belatra offices all around the world with key-focused teams for distinct segments of the whole market.
Source: Belatra Games
