That crash games have contributed to the profitability and popularity of iGaming is no secret to anyone. For three consecutive years, it has been the most profitable area in traffic arbitration.
This week, 1win Partners brings you everything you need to know about this traffic source that has already established itself in the market, proving that it is here to stay. We will address the phenomenon of these games' popularity among users and give tips on how affiliates can profit in this segment.
Don't forget that on our Telegram channel and Instagram page, there is a lot of amazing content about the affiliate marketing market.
Format
The format of crash games emerged in 2018 and immediately began to gain an audience. Thanks to their simple mechanics and easy-to-navigate interface, games like Aviator and LuckyJet are at the top of online casinos. According to Google Play statistics, the number of downloads of these games is in the tens of millions. The more popular a game is with users, the more interesting and profitable it is for affiliates.
The developers are not stopping there and are launching great alternatives to the already legendary crash games. For example, RocketX, JetX, or the newcomer Speed-n-cash, which are becoming increasingly popular. On the 1win site, the most popular crash games can be found in a separate menu so that users can easily find a favorite.
Crash games are also interactive: players can exchange information in the chat room and view the winnings of others. The most popular strategies for these types of games are based on the advantage of placing two bets at once. Both regular users and high rollers can try their luck and multiply their investments in crash games.
These games have gained popularity among affiliates due to their great ability to attract new users from almost all available traffic sources. The content produced about these games can cover completely different topics, such as game rules, "how to win" strategies, live streams, and reactions.
Additionally, this game format is also promoted by the casino itself and has high player engagement. The first step is to choose one of the most popular games and then invest as much as possible in all the details: creative pieces, app design, and landing pages.
Messaging apps
The most common way to attract new players to WhatsApp or Telegram groups is by attracting users from Facebook, Instagram, or TikTok. Telegram is a good option because it does not ban gambling-themed channels. A support team can help build audience trust, while screenshots of winnings, withdrawals, and constant posts can help spark interest in new players.
TikTok, reels, shorts
You probably know that TikTok and Instagram have advertising accounts. There, you need to select the GEO you plan to work with, upload your creative pieces, and post your ads. The only downside is the possibility of account blocking. Another way is through organic traffic: short viral videos and crash game streamers. With this strategy, crash games have a fairly high conversion rate, and the players' LTV is at the top.
Live streaming
You need to create an account and fill it with videos on topics that interest your audience. These can be cars, money, travel, etc. In general, the space for imagination is infinite.
Then everything is very simple. Warm up the account, create content, communicate with subscribers in the comments. Also, do live streams from time to time, playing crash games.
Lucky Jet streams
We highlight Lucky Jet because, with this approach, this game shows a very high conversion rate, and the LTV of 1win Partners users stands out favorably among other products.
The reason is simple: Aviator has already made players' eyes light up. Lucky Jet was created based on the same principle but has a new design and original storyline. At the same time, as we have already written, it often has very high odds.
SEO, ASO
The popularity of crash games is reflected in search traffic. The number of queries on this topic is increasing every day. Optimizing your site for the main queries of crash game enthusiasts ensures a much higher ROI. Game rules, winning strategies, and answers to frequently asked questions can be used to build a webpage that will rank among the top positions on Google if well crafted. The same applies to online app stores.
Conclusión
Crash games have taken a special place in traffic arbitration. The funnels described above for attracting users have knocked everyone off the pedestal. Furthermore, the approaches are quite simple, but the conversion breaks all records and brings huge profits to webmasters.
You can learn about crash games from almost all available traffic sources: Telegram, TikTok, SEO, ASO, Instagram... Additionally, approaches with live streams and strategy recommendations are relevant for Twitch and YouTube. The main thing is to be creative, using arbitration skills and our tips.
Lucky Jet, Speed-n-cash, RocketX, Aviator—all this fun is available at 1win Partners. Sign up for our affiliate program to get the highest-converting crash game offer, and don't forget to follow 1win Partners on social media to not miss any tips.
Source: 1win Partners
