The update to the BETesporte and Lance da Sorte websites improves the experience for bettors, delivering more excitement and a realistic perception of what is happening in real time on both platforms.
“The match radar, also known as ‘campinho’, has always been a valuable tool, generating great interest by allowing customers to follow the games they have bet on. However, live streaming brings a completely different emotion and experience to our users, significantly increasing interest in the events watched, such as NBA, Libertadores, Sudamericana, Bundesliga, among other leagues and sports around the world,” stated Danylo Campos, CTO of SA Esportes.
The novelty was made possible through a partnership between the BETesporte Group and Sportradar, which works directly in negotiating the image rights of sports leagues.
When presenting the tool, Sportradar highlights that its partners can broadcast more than 400 thousand sporting events, generating more than 200 million views per month. This attracted the attention of SA Esportes to implement the tool on the BETesporte and Lance da Sorte websites.
Source: GMB
