"Sponsoring Fortal for the second consecutive year only reinforces our partnership. We understand even more the DNA of this great event and we are coming to this edition with many more interaction actions with the public. Fortal has a great national expression, it brings great artists, some They are even part of our team of ambassadors, such as Léo Santana, Mc Daniel,” commented Sofia Aldin, CMO of Grupo Esportes da Sorte.
“Being at Fortal connects us to our biggest objective, bringing entertainment to people all over Brazil and, through the experience, creating a genuine and lasting connection with the brand,” added the executive.
Starting with Big Buzz, a 10 meter high LED tower. At the top, the public will have a privileged view to guarantee unforgettable photos during the four days of the event. To access the experience, a deposit of R$ 20 is required on the Esportes da Sorte platform, with the prosecutor present on site.
Furthermore, it will be through this tower that a DJ will lead the party during the breaks between the attractions, in addition to the shows being broadcast live on the large screens that line the structure.
Another important action carried out by EDS in the Fortal 2024 program is the electric trio “Gigante anda com Gigante” by Esportes da Sorte, which will be part of Léo Santana's show and will accompany the artist's main trio, on Saturday (20). Brand ambassador since May this year, Léo has been one of the most anticipated attractions of this edition.
A special moment like this must have a unique space for the public to record the experience with photos and videos. Esportes da Sorte thought about this and prepared the “Instagramável Mucuripe 360”, a 360-degree structure with two sides that will be present in Camarote Mucuripe, the main one in Fortal.
On one side, the phrase “Tô Amostradinho no Fortal 2024” lights up with LED lights, to make the photos even more colorful and engaging. On the other, silver balloons on a metallic background bring charm and elegance to ensure a lot of engagement on social media
Camarote Mucuripe will also feature an exclusive Esportes da Sorte lounge, with the confirmed presence of major brand influencers. Mc Daniel, Lore Improta, Gkay and Márcia Fu are some personalities already confirmed.
Feijoada do Siriguella Fortal 2024 - Flash Tattoo
The contagious revelry of Fortal 2024 will continue with the Feijoada do Siriguella 2024. The feijoada takes place on Saturday, July 20th and will feature shows by great national artists. And to make the event even more interesting, Esportes da Sorte will activate the “Flash Tattoo” space. After all, events like these deserve to be immortalized.
For those interested, a deposit of R$50 is required on the Esportes da Sorte platform, together with the space's promoters. Some models will be available so that the public can choose the ones they most identify with.
To check the complete Fortal 2024 schedule, visit: www.fortal.com.br
Esportes da Sorte, honoring the slogan "it's much more than betting", is increasingly present in different segments. In football, it sponsors traditional Brazilian teams such as Athletico, Bahia, Ceará, Grêmio, Náutico, Palmeiras and Santa Cruz.
In the entertainment sector, the company has ties with the main influencers, such as Carlinhos Maia, Léo Santana, Michel Teló, MC Daniel, Jojo Todynho, among others. In the shows and events market, the brand also has a strong presence in the main and largest projects.
At Carnival 2024, Esportes da Sorte renewed its sponsorship with Galo da Madrugada and also with Carnival do Recife, and was present at these two major events for the second year in a row. During the carnival period, the company was present in the main squares in Brazil.
In Rio de Janeiro, the highlight was the sponsorship of the Bloco Cordão da Bola Preta and the Salgueiro and Grande Rio Samba Schools. In Salvador, the blocks of Ivete Sangalo and Cláudia Leitte also had the presence of the brand. Still in the entertainment sector, the company was present in the last two editions of BBB, in addition to having a strong partnership with CazéTV.
Source: GMB
