Spain secured their fourth European Championship title following a 2-1 victory over England, driving increased betting engagement throughout the tournament from more than 100 global operators across leading betting and gaming conglomerates.
Unsurprisingly, England and Spain were consistently the most backed sides in the Outright Winner market across the majority of the knockout stages.
However, it was Austria who temporarily captured the punter’s imagination, shortening from 40-1 to 16-1 after beating Netherlands to top Group D and taking over 20% of Outright Winner bets on the 25th & 26th June, a share that England only achieved from the last four.
Statistics from the final reveal that the game attracted substantial wagering activity, with more than £73 million staked during the game. OpenBet’s trading team was central to this effort, generating odds, delivering trading content and providing Managed Trading Services through risk and liability management for operators.
Bet slips generated across the global customer base for SportCast’s BetBuilder also showed a significant 470% increase compared to the 2021 tournament, driven by new features, bettor demand and new players adopting the product.
This surge in betting reflects the widespread engagement surrounding major sporting events facilitated by OpenBet's robust advanced technology and comprehensive service offerings. Bolstering its reputation as a trusted partner to Tier 1 operators worldwide, the provider continued to report 100% uptime throughout the tournament, with a seamless experience for all players.
Florian Diederichsen, CTO at OpenBet, said: “Euro 2024 captured the imaginations of sports fans and bettors across Europe, with OpenBet truly ‘bringing it home’ for operators. Our robust platform technology once again played a match-winning role in processing a significant volume of bets and delivering a reliable and safe betting experience for our customers.”
“We delivered new records in bets processed per-minute and overall bets placed for operators and are proud to play a key role in their success towards continued growth,” he added.
OpenBet is a world leader in sports betting entertainment. With over 25 years’ experience and a passion for innovation, OpenBet’s modular range of technology, content and services is entrusted by the globe’s biggest sports betting brands, lotteries, casinos and tribal operators.
It is a leading business-to-business sports betting partner in the U.S., U.K., Australia and Canada, with a strong position in Europe and APAC. To date, OpenBet has over 75 global customers and a 100% uptime record across major sporting events.
OpenBet is a subsidiary of Endeavor, a global sports and entertainment company.
The company has earned industry recognition through multiple award wins recently, including ‘Sports Betting Supplier’ at EGR North America Awards 2024, ‘Multi-Channel Supplier’ at the EGR B2B Awards 2024, and ‘Sportsbook Platform Supplier’ at the SBC North America Awards 2024.
Source: GMB
