LUN 25 DE NOVIEMBRE DE 2024 - 06:55hs.
Ambitious goals ahead

Weebet announces Andresa Franco as CGO to lead expansion strategy

Weebet, one of the leading platforms in the iGaming market in Brazil, announced the return of Andresa Franco to the team, this time as Chief Growth Officer (CGO). This strategic move marks a new chapter in the company's history, with a vision focused on ambitious goals. Franco plans to transform Weebet with a focus on expanding the product and growth within the betting sector.

Andresa Franco, a renowned professional with extensive experience in Growth Hacking and Branding, returns to Weebet bringing with her a wealth of robust and innovative growth strategies.

Furthermore, she has an MBA from USP in Digital Business, where she developed a unique methodology applied to businesses in the iGaming sector. "I feel deeply grateful and excited to return 'home' and lead, alongside Lenildo Nogueira and Thiago Faustino, the growth of the platform in the dynamic iGaming market in Latin America," commented Andresa Franco.

Growth prospects and plans for the future

With a clear mission to further expand Weebet's business, Andresa is present in São Paulo, taking the company's daily activities to the business center of Brazil. The presence of the platform in the capital of São Paulo is a strategic decision for business and motivated by decentralization correlated to the company's expansion.

The professional arrives with the determination to strengthen the platform's presence in Latin America, promoting significant results for all partners.

"Our approach will be focused on innovation and strategies that drive the company's growth in an ecosystem that encompasses our partners and operators. We are prepared to overcome challenges and take advantage of the opportunities that the iGaming market offers," says Franco.

 



In the coming years, Weebet plans a series of ambitious initiatives to consolidate its leading position in the market. Among the plans are:

* Latin American expansion: Weebet intends to expand its operations in new markets in Latin America, exploring countries with significant growth potential within the iGaming sector.

* Technological innovations: investments in cutting-edge technology to improve the user experience and offer personalized and efficient solutions based on AI and other cutting-edge tools.

* Strategic partnerships: strengthening partnerships with content providers and game operators is part of the company's plans to further diversify the portfolio, increasing market competitiveness.

* Talent development: among the initiatives, the creation of training and development programs to attract and retain the best talent in the industry will be developed, to ensure the maintenance of a highly qualified and motivated team.

Lenildo Nogueira, CEO of Weebet, pointed out that: “The entire Weebet team is very happy with this return, after all we know the capacity and importance of the Growth and Branding strategies that have already been applied to the company previously by Andresa herself. I believe that we will be able to take a prosperous path towards our ambitious expansion goals in the market with even more purpose based on this return.”

With Andresa Franco at the head of the growth strategy, Weebet reinforces its position in consolidating an even more promising expansion and success trajectory. The company looks forward to the new achievements that will come under its leadership in the expansion and growth sector.

Source: GMB