Major sporting events are always the most anticipated by fans and bettors around the world. Competitions like the Copa América, Euro Cup, and the Paris 2024 Olympic Games attract millions of viewers and also significantly impact the sports betting market. For betting site operators, understanding and capitalizing on these peaks of interest is crucial for increasing profits and retaining users.
The increase in betting volume is always very significant
During major competitions, the volume of bets tends to increase considerably. For example, during the 2018 World Cup, FIFA estimated that around US$136 billion was wagered worldwide. This increase in betting volume can be attributed to increased media coverage, greater fan engagement, and the wide variety of betting markets available during these events.
Bettors are interested in different markets
In major sporting competitions, bettors pay more attention to betting markets they hadn't considered before. From simple bets, like the final result of a game, to more complex options, such as the number of goals, corners, yellow cards, and even individual player performance. This variety attracts both novices and experienced bettors, expanding the user base.
In this year's Euro Cup, there was a nearly 70% increase in the number of yellow cards issued by referees in the group stage. Such a fact catches the attention of bettors, who hope to profit from alternative markets, making it an excellent way to increase deposits and bets on the site.
The offering of more aggressive promotions and bonuses increases
Betting sites usually take advantage of major sporting events to launch more aggressive promotions and bonuses.
Offers like boosted odds, free bets, bonuses, and cashback are effective strategies to attract new customers and retain existing ones. The Paris 2024 Olympic Games, for example, will be an excellent opportunity for operators to implement creative marketing campaigns that yield good returns.
Use of data and analytics to improve the bettor's experience
Data analysis plays a fundamental role during major competitions. The availability of detailed statistics and historical data allows operators to offer more accurate and diversified odds. Moreover, the use of artificial intelligence and machine learning can improve the user experience by providing personalized recommendations and valuable insights.
Social media engagement grows
The impact of social media during major sporting competitions cannot be underestimated. Platforms like Instagram, TikTok, X, and Facebook become hubs of discussion and analysis, and betting sites can capitalize on this trend by creating interactive content, as these events spark many debates. Campaigns using popular hashtags, polls, and live streams can significantly increase user engagement.
It is important to be prepared for challenges caused by increased demand
Despite the numerous opportunities, operations also face challenges during major competitions. The high demand can overload systems and increase the risk of fraud and problematic bets. Therefore, it is essential for operators to invest in infrastructure and implement effective security measures.
Now is the time to seize the opportunities that major sporting events bring to your operation. If you need help with this, get in touch with me.
André Vinícius de Alencar Alves
Partner at Control F5
