The tricolor returns to the Nike jersey, which is destined to become iconic, and for the first time, features the historic second star. The Inter logo is centered, flanked on the left by the tricolor. The front of the shirt also sees the debut of Betsson Sport, the new Official Main Partner.
The four-year partnership between Inter and Betsson unites two prominent names with rich heritages, marking the largest shirt deal ever for both parties. The new shirt embodies the club’s glorious past and future ambitions, emphasised by the verse “The stars, the start” in the hero video.
“We have never been displayed on a more talked-about jersey,” stated Jesper Svensson, CEO of Betsson Operations. “This new jersey represents both historic achievement and future prosperity, and we are very honoured and excited to be part of this journey with Inter.”
The city of Milan was also the source of inspiration for the design of the Home Kit, respecting history while embracing modern ideas and avant-garde trends. The new kit represents this blend of tradition and innovation, with classic vertical stripes combined with a modern and dynamic interpretation, featured on both the jersey and shorts.
The launch of the new shirt featured Lautaro Martinez, Alessandro Bastoni, and Nicolò Barella, along with two players from Inter Women, Chiara Robustellini and Annamaria Serturini, who posed with the new Home Kit, capturing the emotion and pride of being part of this historic campaign.
Founded in 1908, FC Internazionale Milano or Inter Milan is recognized as one of the most successful football clubs in the world. He has already won 20 Italian league titles, 9 Italian Cups, 8 Italian Super Cups, 3 UEFA Cups, 2 European Cups, 1 UEFA Champions League, 2 Intercontinental Cups and 1 FIFA Club World Cup.
Inter is one of seven teams to have won the "triple" - Champions League, national championship and national cup - in the same year (2010), and is the only Italian club that has never been relegated in its 113-year history.
Inter is a global brand with more than 500 million followers around the world. The club has a cutting-edge and widely recognized youth academy. Over the years, Nerazzurri youth teams have won more than 56 trophies, contributing to the development of many outstanding international players and dozens of professionals who have gone on to careers in the main European leagues.
Founded in 1963, Betsson Group is a global leader in the entertainment industry and offers various services to consumers, including gaming, betting and infotainment. With proprietary technology across its product offering, Betsson serves players directly (B2C) and indirectly on a B2B basis.
The company's vision is to provide the best customer experience in the industry. Sustainability is an integral part of Betsson's strategy, as taking responsibility for customers, employees and communities is a prerequisite for running a sustainable, successful business.
The Betsson Group employs over 2,000 people across Europe, South America, Asia and North America and is wholly owned by Betsson AB - listed on Nasdaq Stockholm.
Source: GMB
