One of the most effective ways to reach your target audience is through PropellerAds Pop-under ads. This article sets out to explain why this ad format works so well in the Brazilian market, especially in the iGaming vertical, one of the most popular currently in the country. Updated data and some case studies will also be provided.
What are Pop-under Ads?
Pop-unders are full-page ads that appear in a new tab below a user's active tab. When a person browsing the internet clicks anywhere on a page that contains a Pop-under tag, the ad opens and displays discreetly, without interrupting browsing.
Why is Pop-under ideal for the Brazilian market?
Pop-under ads are ideal for the Brazilian market due to their low competition, their absolutely encouraging statistics and their compatibility with extremely popular niches and verticals in the country.
A good example of this is the iGaming vertical, one of the most popular today. It is extremely difficult to run iGaming campaigns in Brazil through Facebook and Google. Advertisers need written authorization from Facebook to run campaigns on the platform, for example.
Pop-under volume statistics in Brazil
* Daily impressions: 49 million;
* Mobile: 39 million;
* Desktop: 10 million;
* Pricing models: CPA Goal, SmartCPM and CPM;
* Minimum bid: $0.01;
* Best verticals: iGaming (super popular!), E-commerce, Finance, Utilities and Sweepstakes.
Read also: Click2SMS Campaign + Pop-under = + 64% ROI
What are the benefits of Pop-under ads?
The benefits of Pop-under ads are their attractive format, compatibility with all platforms and devices, wide reach, easy automation, advanced targeting options, powerful retargeting and excellent cost-benefit.
Why run Pop-under campaigns with PropellerAds?
PropellerAds guarantees large volumes of Pop-under traffic, but that's not all. The quality of Pop-under traffic is guaranteed through:
* Prevention of bot traffic with anti-fraud features;
* Thorough inventory check of partners providing traffic;
* Performing regular review and cleanup, including eliminating proxy and XML traffic.
Pop-under Guide for beginners
To set up a campaign, we will focus on 3 main steps: Bidding Model, Creatives and Extra Features (Segmentation and Retargeting).
1. Bid Templates
We can divide bidding models into two categories:
* For beginner affiliates: CPA Goal, SmartCPM
* For experienced affiliates: CPA Goal, SmartCPM, CPM
2. Creatives
Pop-unders ad creatives are your Landing Pages. You can also use a pre-lander – an extra page that appears before your offer. This additional step in the flow can increase your conversions by filtering out users who aren't actually interested in your offers.
3. Extra features
With PropellerAds, you have access to several features that can improve your results, such as Direct Click, advanced targeting settings and retargeting 2.0.
Also Read: Complete Beginner’s Guide to Pop-under Traffic
Concluding…
Pop-under ads are a powerful tool for advertisers in Brazil, especially in the iGaming niche. With high traffic volume, affordable costs and low competition, this ad format offers a unique opportunity for you to reach and engage your target audience.
Test the Pop-under format with PropellerAds today and make the most of the best opportunities in the Brazilian market!
Source: PropellerAds
