Starting with the implementation of the Churn Prevention module for casino operators, this partnership aims to reduce player churn and enhance engagement through real-time, AI-driven personalised interventions that boost retention.
Amplifier AI, already integrated into GiG’s platform, ensures a swift enablement process, allowing GiG customers to quickly reap the benefits, which include revenue growth through amplified conversion rates and an optimised player experience as a result of tailored recommendations and personalised communication.
Andrew Cochrane, Chief Commercial Officer at GiG, commented: “Partnering with Future Anthem provides further evidence of our continued commitment to driving growth and innovation, expanding our partners’ access to the industry’s leading technologies and delivering best-in-class solutions worldwide.”
Leigh Nissim, CEO and Founder of Future Anthem, added: “We are thrilled to collaborate with an industry leader like GiG. This partnership not only highlights our shared vision for innovation but also showcases our ability to deliver quick and impactful AI solutions. With Amplifier AI, GiG’s customers can look forward to improved player engagement, reduced churn, and increased revenues.”
Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly.
Future Anthem is trusted by the world’s leading gambling operators and studios including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon. Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme, and is a recipient of several industry awards, including Data & AI Partner of the Year at the EGR B2B Awards.
Gaming Innovation Group is a leading iGaming technology company, providing solutions, products and services to iGaming operators. Founded in 2012, Gaming Innovation Group’s vision is to be the industry-leading platform and media provider delivering world-class solutions to our iGaming partners and their customers.
GiG’s mission is to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK.
Source: GMB
