1win Partners brings you Kirill Mamzilov, director of the CPA teams, and tells us his predictions for the Olympic Games. How to present the best advertising pieces, develop strategies and get ahead and make a profit.
The games last all month, so take advantage of Kirill's tips. Already follow us on Instagram and our Telegram channel, as we will have a lot of content about the games on our social networks.
1win Partners - Let's start with the basics: why should everyone involved in iGaming work with traffic during the Olympic Games?
Kirill - The Olympic Games are one of the most important events in the world of sports, occurring every four years. They involve various sports disciplines, and many fans eagerly await the performance of their favorite athletes and teams. As we know, it is much more exciting to watch sporting events while placing a bet. That's why this event is a must for our partners.
Tell us more about event traffic. What is the importance of being prepared for these competitions in advance?
To make money from event traffic, it is crucial to prepare and have a predefined schedule, which makes a difference. In the case of the Olympic Games, it's necessary to analyze the traffic source and fully understand the target audience to choose the main competitions and finals of the sports that appeal to your audience. Being a competition that involves sports from different categories, there is an opportunity to work not only with one sport but with several, all of which appeal to your audience. After selecting the games, special attention should be paid to preparing creative advertising materials. If it's a banner, it should feature the national team's colors, a top athlete participating in the competition, or even indicators and designs that refer to the Olympic Games.
Is a big tournament like the Olympic Games different from other events?
Certainly, the difference compared to other competitions is huge. The Olympic Games have a broader representation of different sports. It's more challenging to work on an event like this than on individual events. You need to pay more attention to details, such as game dates, and really keep track because competitions occur based on the teams' performance. So, as I mentioned earlier, you need to prepare more carefully.
Everyone will be talking about the Olympic Games. What is the relevance of campaigning for them?
There will be a lot of competition, but those who are prepared stand out in this field. It's important to know your audience and focus on them so that your campaign is successful. And as we know, there's room for everyone.
Which sources do you recommend directing traffic to? Which ones would you consider the most promising and profitable?
Every traffic manager has their uniqueness, but the most profitable sources are Google Context, SEO, banners, prerolls, social media, and influencer traffic, which guarantee good results.
You have been a referee for a long time. Do you remember how the markets were during the last Olympic Games? How has the performance of the sector and niche changed as a whole? Where have they grown?
I remember that every year, player activity increases during the Olympic Games more than during other events. Players start betting even on not very popular events just to support their national teams. This becomes an indispensable moment for any traffic manager.
Is it necessary to warm up leads in Brazil? What format turns into profit during the Olympic Games?
Talking specifically about Brazil, we should pay attention to social media and influencers. These are some of the biggest sources of traffic for the Brazilian market. This is one of the distinguishing features of the Brazilian market—influencer traffic.
List the best traffic sources for Brazil. Why do you highlight them?
Social media and influencer traffic. These two sources of traffic have the greatest power in Brazil. The Brazilian audience, as I mentioned earlier, stands out with influencer marketing, and focusing on influencers is essential for developing any project in the country.
Let's talk about Latin America: which GEOs will be at the top during the Olympic Games? Does it make sense to enter Latin America?
The main focus should be on Brazil, Mexico, and Argentina. These are the GEOs most likely to follow the games. Latinos have an unparalleled passion for sports, so they will be attentive and ready to follow their favorite players in any sporting event.
Many of the usual mechanisms don't work with the Rev and CPA markets as they used to. Which traffic sources now convert well for Latin America, considering all the changes?
The digital influencer market works best for all of LatAm. It is a completely different market from all others.
What specifically in Latin America encourages players to bet during the Olympic Games: the thirst for "easy money" or the excitement and faith in their favorite team, football player, etc.?
The excitement and faith in their favorite team and athletes make LatAm a promising market for event traffic.
Blogger traffic is a very popular topic in Latin America. Does it have profit potential?
As they say in Brazil, “a king never loses his majesty.” Influencer traffic is hugely successful in LatAm and shows no signs of decline. It works well and continues to grow.
In Brazil, there is a positive attitude towards betting and high involvement in sporting events. Can Brazil be considered the most promising GEO in Latin America on the eve of the Olympic Games? If so, why?
Yes, it is possible. Because the Brazilian Olympic team is one of the most successful in the Latin American region, both in team and individual sports. Brazil has great strength in sports, and I dare say it is LatAm's favorite.
Tell us in more detail how blogger traffic works during an event? Should we pay special attention to it?
Yes, of course. This is the most popular traffic source. Without bloggers, it is very difficult to market anything in Latin America. Some travel to cover the entire event, while others cover it from where they are, talking about it and making videos watching the games. This movement generates credibility, and the audience understands that influencers really know what they are talking about and are up to date on the details of the games and competitions.
By the way, share 1win's secrets. What has the product prepared for users to bet here?
1win Partners is preparing special activities for the Olympic Games period, but we will talk more about this another time. Stay tuned to our social media, as we will post everything there.
Source: 1win Partners
