The global skill-based gaming market is estimated to grow annually at a CAGR of 13.50% and will be valued at US$ 106.78 billion, by 2032. Building on its success in India, BigCash is poised to introduce its entertaining games to global audiences, uniquely blending local flavours with its hallmark innovative gameplay.
Continuing on the mission to take Indian technology global and to reach a wider global gaming audience, BigCash, after months of an in-depth market study, had set its views on expanding its global presence with in-house developed and tailored gaming technology and experience. BigCash presently operates in Brazil, besides India.
One of the key reasons behind BigCash's entry into the Latin American market is the region's immense potential for growth in the gaming sector. Brazil, in particular, has emerged as a hotspot for gaming companies due to its large population, favourable demographics, and a growing middle class with disposable income.
BigCash's global expansion plans include multiple launches in Latin America, Asia, and Africa over the next 12 months. The company plans to offer local and international flavours, customised specifically for each country, with a focus on Responsible Gaming and other trust measures, to ensure a deeper bonding with the players.
Sharing his views on the global expansion, Ankur Singh, CEO of BigCash, commented: "Going global has been part of our strategic planning always; with our launch in Brazil, we have just taken the first step. We are aspiring to be present in 8 countries in the next 12 months. The competitive landscape in Latin America's gaming industry presents both opportunities and challenges.”
“BigCash is a perfect fit for the Latin American gaming landscape due to our stronghold on tech, which allows product customizations, easy-to-play online games, a supersafe and fast experience; we are already gaining a lot of organic traction."
Established in 2017, BigCash is India's fastest growing multi-gaming platform that offers 20+ exciting games in cards, casual and fantasy cricket segments. The company has quickly become players' preferred choice, by strategically focusing on launching new games and features regularly and due to its superfast and user-friendly interface.
Being a multi-gaming app, it offers a wide range of games tailored for all age groups. With popular Indian card games, like poker, rummy, and call break with regional variations; casual games like ludo, ice blaster, fruit chop, along with fantasy cricket, the platform resonates deeply with the players of Bharat.
Source: GMB
